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Branding



Articles about branding and brand promotion.

By: Anh Tuan Nguyen
The war is everywhere. Not the Iraq war, but the heated battle between the HD-DVD and the Blu-Ray formats. The rising interest in that war, though needed to steer the industry in the right direction i (read entire article)
Viewed: 273 Times
By: Marcia Yudkin
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decid (read entire article)
Viewed: 278 Times
By: Kerri Salls
When you start your own business, you commit to investing your time, talent and resources in the business to make it succeed. You authorize a spending plan; you ask the bank, your credit card company, (read entire article)
Viewed: 272 Times
By: Louis Victor
In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effec (read entire article)
Viewed: 295 Times
By: John Colanzi
Have you spent hours on end trying your best to make moneyon the internet and ended up empty handed? Trust me you'renot alone.I've bee (read entire article)
Viewed: 271 Times
By: Charles White
One day a friend and I decided to go fishing in Florida. It was a beautiful day and we were going in my friend's boat, so we got up at 4 AM and was on our way for about an hour's drive. We finally g (read entire article)
Viewed: 813 Times
By: Dave Jones
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.Y (read entire article)
Viewed: 1265 Times
By: Meryl K. Evans
Marketers usually think of anti-spam tactics as 'how to prevent' readers from perceiving their e-communications as spam. There is another, more sinister, consequence that may affect you. Spam is not j (read entire article)
Viewed: 253 Times
By: Harry Hoover
The best brands a (read entire article)
Viewed: 297 Times
By: Kim A. Castle
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free f (read entire article)
Viewed: 862 Times
By: Kim A. Castle
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entre (read entire article)
Viewed: 769 Times

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