Secrets of Internet Business Success Part Two
John Anghelache
If you want to make money online then you need to know these things... How to target a group of people who have money to spend online. How to sell them more of what they like to purchase. And how to sell them on buying from your website.
The next step is getting website visitors and getting them to join your list.
The people who join your list will buy things from you. That means your list is where all the profits come from. To extract those profits, you need to focus on list building.
Traffic generation and list building are the cornerstones of Internet business success. You need to get people to your website. Then you need to persuade those people to give you their email address. This is how it's done...
STEP ONE: Adopt the mindset that list building is the focal point of your business. In other words, put all your effort into getting people to opt in to your list. Everything you do should have this single end in mind.
Next, create a "hook" that compels people to join your list. The hook is usually some valuable information product you give away for free. You put up a simple web page promoting that freebie. To get it people have to give you their email address. Fair exchange if you ask me.
Finally, start marketing the opt in page. A number of website marketing methods exist. They all have their good points and bad points. Below are the ones I like.
My favorite ones include: article marketing... ezine advertising... and... reciprocal joint ventures.
Article marketing is simple. You write up a 500 to 600 word article about a topic your market is interested in. At the end of the article you include a resource box with a link to your lead capture page.
My suggestion is that you write up and submit one to three articles per week. The more the better. Don't do manual submission because it's tedious and you won't reach all the directories. Get some kind of submission service or software to do this for you.
Most ezine take advertising. They are like online newsletters so a lot of them get all their revenue from advertisers. You can place either classified text ads or send out solo emails.
Again, ezine ads should be written to drive traffic to your lead capture page. Search online for ezines in your target market. You'll find plenty of them unless you're in a really small niche.
The idea behind joint ventures is to leverage someone else's list. This has to be done in a mutually beneficial way. They promote your lead capture page and free offer and you promote theirs.
Joint ventures work when there is reciprocation. In most cases, you can't expect a joint venture partner to promote your free offer if you can't promote something for them in return.
Another huge point: Do something every day to drive traffic to your lead capture page. Consistency is the big key to growing your list. The more you focus on traffic generation the bigger your list will get.
In the next article in this series, we'll discuss how to make money from your list.
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