Eco-Friendly Retailers Now More Mainstream Than Non-Greenies
Rick London
As I predicted in an article several years ago, retailers, including the big guys, have gone eco-friendly. I saw it coming. I wrote about it. And, of course, it is a welcome change. The Ralph's, Targets and Sams Clubs of the world, most likely, will never go fully earth-friendly, and merely offer sections in their stores rather than become another Trader Joe's but that's alright. It's a very good sign.
Why is it a good sign? The obvious part is that anything a person, organization, company, or group and do, in any tiny way, to leave shorter "carbon footprints", the better. The signs of a "planet in trouble" have been with us for awhile. It is nothing new. Today, one does not need to be what was commonly referred to as a "tree-hugger" to do their part in pitching in to help in their own small way to help the planet.
I am an Internet retailer that deals in humor gifts and collectibles. I sell licensed images of my cartoon images on a myriad of products such as Tshirts, mouse pads, coffee mugs, and others. When I told my friends I was planning to open a 100% organic cotton (using nontoxic dyes) T-shirt shop as my latest online venture, a good many of them laughed. And not at my cartoons. Some felt I was "losing it". The truth is, I am finding it. Though I don't know if I will ever become fully green in my entrepreneurial pursuits, that is my goal. I still have a number of existing customers at other eshops who have supported us all these years, and they are a completely different market. My strategy is not to abandon them, but to cater to them, and slowly add more green products that I know many will try, and as time goes by, hopefully, go fully eco-friendly in all the stores.
What would make me bad is if, now that I have been given the opportunity to get into the "green sector" of business, not to have taken it. Actually, I had been trying for a long time, but I could not strike a deal with a manufacturer that suited me. I wanted to find one in which I could provide an extremely high quality fabric, and have my cartoon images imprinted with natural dyes that would not harm the skin. Easier said than done. There were a few our but there was always an issue or minimal purchases, quality control, etc.
Because of the good works of several fine firms such as Zazzle.com, and contracts they have with American Apparel and Edun Organics (two of the best), I can offer the quality green tee and have it printed and drop-shipped anywhere in the world within 24 hours. And price-wise, I am now competing with the bigger dogs, and often beating them.
Americans, and citizens of other countries, love their T-shirts. According to a study, the average American has at least thirty designed tees, and almost one hundred percent have a "favorite one". I know I do. We also are health-conscious people these days. We try to eat healthier foods, take organic vitamins, eat less red meat, consume less trans-fat. The skin is the largest and most absorbent organ the body has. Wearing non-toxic dye tees is smart. And wearing premium ones, paying about $5-6 more than one would for a regular cotton or cotton blend tee is even smarter. It looks sexier. It feels better. And one is doing their part to help the planet a little. To me, that kind of peace of mind is worth a lot more than a McDonald's Happy Meal.
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