To Bundle or Unbundle Nintendo Wii Sports
Rebecca Winner
The Nintendo Wii has grown increasingly more popular since its launch December of 2006. Will was first conceptualized at the prestigous E3 press conference in 2004. Than it was finally given a sneak peak at the 2005 E3. At that time Satoru Iwata showed a prototype of the controller at the Tokyo Game Show in 2005.
Nintendo Wii Sports bundle hit the USA November of 2006. It is still selling like hotcakes. Folks young and old are falling in love with this amazingly fun Nintendo Wii Sports Bundle. When it debuted during 2006 E3, Nintendo Wii was given Best Hardware and Best of Show Awards from the Game Critics Awards. No matter where you look if you pick up a copy of any gaming magazine worth its salt you will find that it is also hailing the Wii as the game console breakthrough. Wii is the game that got an Emmy from The National Academy of Television Arts and Sciences for Game Controller Innovation.
What is driving the popularity of Wii? Everyone is curious as to what is making this game so popular? Why is Wii outselling PS3 and XBOX360 and why can't they keep up and surpass Wii's fan base?
As our kids have gotten more obese over the years from just sitting around playing video games, the media wrote story after story about a need for a change. Deciding to be part of the solution (read keep market share) Nintendo thought up a revolutionary gaming console that came to be known as Wii. It would appear that Nintendo unintentionally assisted in liberating us from the gaming chair. Because Nintendo Wii is an interactive game you feel that you are actually in the game.
The most motivating factor in the rise of the Wii is the Nintendo Wii Sports Bundle. They sell the console together with 5 cool sports game. You can really express yourself when you play the Wii.
Unfortunately we've been seeing some analysts propose that the Nintendo Wii Sports be unbundled. Why you may ask? Well their line of reasoning revolves around the suggestion that if you break the Nintendo Wii sports bundle the price of the console itself which is currently $249 can be lowered to $199 to make it "more affordable". In addition the analyst is insinuating that the Nintendo Wii Sports bundle sales are heading for a decline and that if it is unbundled then it should grow strong again by 2009.
When we view Wii's popularity it is of value to note that part of what makes it popular is the very fact that it is sold as a bundle. On top of that, one has to question the market predictions of Nintendo Wii Sports Bundle decline when in fact Nintendo is currently scrambling to fill all of purchase orders. When you have this kind of demand that is exceeding the supply even as Nintendo produces 1.8 million consoles a month, one has to question the wisdom of the marketing prophets.
In conclusion we have found that Nintendo Wii Sports bundle is raved about not just amongst the younger demographics but also the senior crowd. After purchase of their Nintendo Wii sports bundle fans are saying that they don't need to buy any other games. So why mess with success? If people are perfectly happy with the Nintendo Wii sports Bundle just as it is than leave it alone.
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