Super heroes are Stepping Out of the Comic Strips!
Rebecca Worthlin
The general public is no stranger to the comics; most people can remember reading one at one point or another. And while most don't proclaim it from the rooftops, we LIKE the ideas portrayed in traditional comic books. They give us good guys fighting bad guys. They offer justice and fairness and action and all of this depends heavily on the most important aspect of all: the superhero!
We've even raised them to the level of fame we grant only the most important individuals in the world: Hollywood stars. They're on the big screen constantly. And if it's on the big screen that's pretty in your face. And very in your life whether you like it or not. Hollywood gets their people seen!
The love of the Super is even evident in the everyday lives of the typical consumer. We have a sweet, nostalgic reaction when we step into a "mom
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