Adwords Help: Are Your Adgroups a Total Mess?
Kirt Christensen
Google's Adwords program is a fantastic resource for generating traffic to your website, high-quality and very targeted to boot, but it does take time to learn the "ins and outs" of the program.
...And that's pretty daunting when it's your own time and money on the line!
So, here's some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:
A critical component of your Adwords account is how well you have your Adgroups setup and arranged.
Don't fall prey to the "rookie" mistake of only creating one or two adgroups per campaign and then stuffing them with hundreds, or thousands, of keywords.
Save yourself lots of pain and frustration, don't do this!
Trouble in that you'll end up paying way more per click, suffer from lower CTR's due to poor relevance of your ads, and most likely be nailed with poor quality scores.
Remember always, "relevance" is the key to unlocking Adwords!
It's impossible to write ads that are targeted, specific and "relevant" for hundreds of different keywords all in the same adgroup, so you need to "break out" keywords into their own adgroups.
For keywords with a lot of clicks, this might mean one keyword (with it's three different match-types) per adgroup, and that's all!
Even for low-traffic keywords "long tail" keywords, have no more than 15-21 keywords per adgroup.
After you "break out" the keywords into new adgroups, notice how much easier it is to write extremely focused ads, using the keyword(s) as much as possible in the ads.
Your click-through rates and ROI will increase almost without fail, along with lowering your per click cost!
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords account management, he's the man!
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