Changing Industries, Changing Names
Rebecca Worthlin
Change is something that we all deal with in both our personal and professional lives. We can look the word up in a dictionary and knows what it "means," but that leaves so much out when it comes to the complexities of the human psyche!
Change can be scary. Change can be exciting. Change can be uncomfortable. Change can be a relief. No matter what definition applies...no one can deny the fact that change happens. No matter if we want it to or not!
And that includes large scale changes; industry changes. And even though industry changes (for most people) aren't really a "personal" experience, we still apply our personal experiences to the situation and label the changes to the industry according to past experiences. But if we pushed aside all our misconceptions and biased definitions, what exactly does it mean when an industry changes?
It actually means that consumers are looking for something that the industry knows it needs to provide; to thrive any industry has to keep its target consumers happy.
It's quite simple, really. And there aren't many who would argue with this definition. Changing industries are "spot on" indications of changes in the purchasing habits of the consumers it serves.
For instance, take car dealerships. Car dealerships are evolving; that's a pretty way to say that the industry is changing. This particular industry is recognizing the need to provide consumers with convenience, quality paired with variety, and a lot of extras because consumers are getting used to being given exactly what they need almost before they realize they need it!
For instance, for 31 years Honda Cars of Mesa was happy being Honda Cars of Mesa. And their customers were happy with the cars they purchased and the service they received. But recently Honda Cars of Mesa has made some big changes. First of which was to change their name to San Tan Honda Superstore of Chandler.
The new dealership is located in the San Tan portion of Loop 202 and Gilbert Road in Chandler, Arizona on 14 acres. The 14 acres are filled with cars to ensure that every consumer's needs (and wants) are met. The astounding number of service bays (44, to be exact) offer speed and efficiency on top of the quality Honda Cars of Mesa brought to their new dealership name and location. In addition to the 44 service bays, the dealership boasts a stand alone express service area to further convenience consumers. The 105,000 square foot building houses a state of the art showroom. An on-site courtesy shuttle paired with rental vehicle availability ensures that the extended hours of operation will not be in vain.
Industry change isn't scary. It's exciting! What's not exciting about a dealership so eager to please you that they even offer a courtesy shuttle service on site? Now that's service. And after all, isn't that what they're there for? Their entire purpose is to provide for the needs of car buyers in a way that makes them want to continue doing business with them over and over again. And it looks like they know just how to do that, doesn't it?
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