A Formula For Repeat Buyers

A Formula for Repeat Buyers

Million Dollar Mike

Howdy Fellow Business People,

My pal David Garfinkel asked me to present on a teleseminar called "Repeat Customer Profit Bonanza!" (I guess he must have known how much repeat business I get... the cat is out of the bag now...)

Now, I never thought about why I had so many repeat clients before. It was instinctual.

I thought long and hard as to why I was so successful at it... and you know what? I was stunned I had the formula all along. (it's so similar to copyriting)

Sound interesting? Want to know more?

Here's what I came up with.

It's a formula in fact, it's the great formula for Mark Joyner's Great Formula! (Sorry Mark, didn't mean to steal your thunder)

The first part of the formula is RESULTS.

But hang on, that's not all of the formula!

But there's more to it than just results...

2- Communication.

The simple act of 2 way communication does wonders. Not only does it help you build a relationship, you find new needs your customers don't even know they have! Just make certain every communication isn't a sales job.

A phone call out of the blue, sending an interesting article relevant to thier business, even a happy birthday. It all adds up to building the realationship and bonding.

Then comes VALUE.

By adding extra value to your customer, they are bound to reciprocate.

Just share your unique knowledge... add more value... and they will see how different you are compared to the competition. (You'll smoke the competition!)

For example, my copywriting clients end up getting thousands of dollars of marketing advice for free. .

Most people these days only want to do the minimum they can get away with. Step outside that paradigm, and watch what happens.

Finally, CUSTOMER CARE.

I hate the phrase customer service. I want my clients to be CARED FOR. Big difference in my book. Early in my career, this brought up it's own problems (like needy, clingy clients.) But after I learned better how to choose my clients, it works like gangbusters. When you combine it with value that's a winning combination.

Just some warm fuzzy customer care will set you apart. And your customers will notice... and your trust skyrockets.

Take a hint from Mark... even Rick Raddatz. They are leaders in online customer care.

Why is that?

Why?

Because he knows that mad customers tell at least 3 friends, but happy customers tell even more.

And you may be surprised how profitable it is. Once you are more in tume with customers, they'll practically tell you what to sell them next.

Perhaps you're thinking "That's good for Rick, but I don't want to answer all those calls." Fair enough. What may surprise you is that Rick got very few calls regarding customer serice issues. But he did end up getting some good feedback on his product, and several good ideas.

Bottom line - Not only did customers have Rick's cell phone number as a "security blanket" that made them feel cared for, but Rick saw other benefits too. Talk about a win-win!

Your highest cost is acquiring a NEW customer. And the fact is - taking care of EXISTING customers is the cheapest and most effective way to build your business Make sense?

Now, just take action on the formula and watch what happens. Follow it closely and your sales will see a nice boost.

Best,

Million Dollar Mike Morgan