Cadbury’s Chocolate
In Great Britain, Cadbury means chocolate, just as Hershey means chocolate to Americans. Cadbury’s products are sold throughout the world however and they have a reputation for quality. Cadbury’s chocolate empire began with founder John Cadbury when he sold tea, coffee and chocolate in the UK and to the colonies in India and Pakistan. The company went from strength to strength and merged with the beverage company, Schweppes in 1969.
Today, Cadbury Schweppes employs 59,000 people and has its main factory at Bournville in Birmingham, England. They are the only company of its size to produce organic, Fairtrade products due to its take over of Green & Blacks. Cadbury’s chocolate is sold in the United States under the Cadbury name but is actually made by the Hershey Company.
The product range is very wide and keeps in touch with modern tastes and lifestyles. The traditional staples that people have grown up with are the mainstay of the business. There are ten varieties of Dairy Milk chocolate bars, including Fruit and Nut and Wholenut and the plain chocolate bars have taken their name from the Bournville factory. Caramilk contains caramel and the famous Cadbury Cr'me Eggs have a delicious center. Other popular Cadbury’s chocolate products include the Flake bar, the Picnic bar with nuts and the Fudge bar.
Chocolate comes in many forms and there are Chocolate Mini Rolls, Curleywurleys, Chocolate Fingers and Chocolate Shortcake Biscuits. Milk Tray is a box of assorted chocolates and is a popular gift on Mothers Day and Valentines Day. Drinking chocolate is popular too and there is Cadbury’s Cocoa and Hot Chocolate and Mocha. Cadbury’s Highlights is a range of drinking chocolate with different flavors, including mint, fudge, caf? latte, orange, espresso, toffee and dark chocolate.
Cadbury World is the visitor center at Bournville and is a popular UK tourist attraction for families. Visitors can go on a tour of the factory and sample taste the products. There is a lot to learn about chocolate production in general and the history of Cadbury’s chocolate in particular at the museum. Young children can go on a magical car ride and there is a play area, restaurant, shops and a picnic area.
The company is part of British culture and instills brand loyalty, far greater than any other chocolate provider. The products are not overly advertised because they have such a high profile by virtue of the company name.
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