Juicy Couture Handbags - Chic LA Fun
Sara Clarke
Juicy Couture was originally called Travis Jeans and specialized in maternity wear, especially comfortable jeans. It was founded in 1994 by Pamela Kaist-Levy and Gela Taylor - the wife of John Taylor from the 80's pop band Duran Duran).
The pair first met in a Los Angeles clothing store. Taking a bunch of old Levi jeans and $200 worth of elastic, they created their first line of maternity jeans. Melanie Griffith was soon seen wearing them and the product become hot property.
1999 saw Juicy release its now trademark track suit range. No longer were tracksuits dull and boring. The Juicy range showed off a woman's curves and with "Juicy" printed on the rear, they were cheeky too.
They were the first tracksuits that made women feel sexy. They also enabled people to look like they just had a work out session with Madonna or Cameron Diaz. People quickly followed the celebrities, with LA street corners filled with women wearing Juicy Couture tracksuits.
The company's advertising relies exclusively on celebrities. Juicy gives free lines of clothing to celebrities and let their photographs in magazine do the rest.
In 2003, Liz Claiborne bought the company for $53 million. It is now one of Claiborne fastest growing brands, with revenues quadrupling. Skaist-Levy and Taylor still remain as co-presidents of the company.
The Juicy Handbag Range
Are you a celebrity looking for a handbag to carry your small dog in? The Embroidered Terry Pet Satchel is the ultimate in designer pet carriers, with mesh windows, a comfy cushion and leather trims. You and your dog will look great!
For a chic look, the Juicy Couture 'Link Tycoon' Bowler Handbag features subtly textured leather, shaped into a softly pleated bowler styled with a chunky chain and logo detail at the front.
The Juicy 'Daisy - Baby Fluffy' is an embroidered terry satchel featuring beads, leather piping, buckled handles and wooden beads. Perfect for that rich, celebrity look.
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