Six Insights Into The Cardiac Rehabilitation Target Market
Linda P. Morton
You can identify the primary cardiac rehabilitation target market with six major factors: age and gender, health care, work habits, adjustment to middle-age, willingness to change, and family connectedness.
Cardiac Rehabilitation Target Market 1 - Age And Gender
The age that most people have heart conditions is in mid-life. And men are more likely to develop a life-threatening heart condition than women are.
Cardiac Rehabilitation Target Market 2 - How Well Have They Taken Care Of Their Health?
Many men neglect their health throughout their lives unless a major health condition causes them to change. Many neglect getting regular health maintenance and exercising. They are also more inclined than women to be smokers and obese.
Cardiac Rehabilitation Target Market 3 - Work Habits
These men are Boomers and, as a generation, have been the most workaholic of any generation today. They worked an average of 60 to 90 hours per week. Yet, are now being passed over for promotions. Many feel that their careers are stalled or over. This makes them primary candidates for heart problems.
Cardiac Rehabilitation Target Market 4 - They Are Not Adjusting Well To Mid-Life Changes
Many men don't adjust well to mid-life changes. They resent their loss of physical strength, mourn their reduced sexual appetite and appeal, and generally feel inadequate. This further adds stress to their lives and damages their health.
Many participate in self-destructive behavior and refuse to talk about what they're experiencing. As a result, mid-life men often suffer heart attacks and other forms of heart disease.
Cardiac Rehabilitation Target Market 5 - Family Connectedness
Some of these men become motivated to change their behavior because they want to live to be with their family members. Even those who originally resist change can sometimes be persuaded by a loving family member to improve their health. Living for themselves may not motivate them to change, but love for family members sometimes does.
Cardiac Rehabilitation Target Market 6- Willingness To Change
Those who live through a heart attack or heart surgery need cardiac rehabilitation. The mid-life men who are willing to change their ways make the best cardiac rehabilitation target market. The mid-life men who don't get cardiac rehabilitation or don't stay with the rehabilitation process, and fall back into their former destructive behavior, will generally die within five years.
Thus, the best cardiac rehabilitation target market are mid-life men. The men who want to live enough to change their ways will complete their cardiac rehabilitation. They will also learn new tools and techniques for reclaiming their health. They will continue exercising more and eating more healthy foods even after their rehabilitation training is completed.
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