The Critical Mindsets To Building an Opt In Email List
Dennis Stokes
If you want to have a successful Internet business or any business, their are lots of tasks and responsibilities that need to be done to achieve your goals. Of all the things you do... what do you think would be your most important task? Well... in my opinion that would be building an opt in email list. There's is nothing more important to ensure long-term success and really have the ability to maximize your earning potential while at the same time reducing the amount of work time. Ask anybody that is doing this successfully and I'm sure they will readily agree.
So you've decided that's what you are going to do to, so you do your home work and learn every technique about building an opt in email list that you can think of doing. After all the effort, you still find yourself scratching your head, because maybe you built a list, but you're not making any money from that list.
Unfortunately you could even be losing money because the cost and maintenance to building an opt in email list are more than the profits that you receive from the unresponsive list.
You think over and over... 'they say the money is in the list', but it might only be for the chosen few who are building an opt in email list. They must knows something you don't because of your total failure to even profit from your list. So you just say forget it and go on to the next big thing that's supposed to be making people a bundle of cash on the Internet
Even if you are resisting the idea of trying to build a targeted email list, DON'T. This needs to be a major piece of your business and a vital part of your success. Just be determined to learn it the right way and not give up until you are successfully building and properly monetizing your list. You will look back and really be glad that you did.
So what are the challenges holding you back from building an opt in email list? I'm sure you're already aware that there are many factors that are involved in successfully building an opt in email list and then monetizing it correctly. Other's have written whole courses and books on the details of this subject, but for the purposes of this article, I'm going to explain how you should be thinking even before you use any list building techniques. If you don't have these certain approaches, when building an opt in email list, all the techniques in the world won't help you.
Before even starting a list, like building a house, a solid foundation must be laid for the whole structure to stand for years to come. The foundation of building an opt in email list has 3 mindsets. If you apply these in your list building from the get go, you will greatly improve you chances of building an opt in email list the profitable way.
1-It really quality-not quantity.
It's been proven over and over again that a smaller quality subscriber list will always out perform even a huge list with low quality prospects. Your mindset has to be to approach building an opt in email list with the addition of only quality prospects. It can be more difficult to do this, but in the long run you will be ensuring your long-term success, versus having to waste you time and eventually dump a list that doesn't produce.
But of course building quality requires more effort and expertise than just building an opt in email list with anyone on that list. I'm not going to go into detail of the how's of building as much as sticking with the foundation or mindset for having a targeted email list.
2-Another mindset is having the approach that you have only ONE person on your list. When building an opt in email list many marketers talk to their list broadcasting to them like a news anchor giving the evening news on TV. Please....Don't do it!
Just be personable and when you are writing an email you are writing it for just one person. You want them to feel that you are there for them (of course you should be) and you really want to help them. They are on your list for your expertise and help you can provide them. Never give the impression that you are too big and important for your prospects.
If you really do this, you will create a win-win situation for everyone.
3-Develop the perfect system to attract the most targeted prospect and then use that system a million times over. Build your squeeze pages, landing pages, marketing and advertising around this thought to build the optimal list.
I'm sure you know McDonalds. Who hasn't... I've probably eaten there 100's of times in my lifetime. Well Ray Crock the founder of McDonalds developed a restaurant that was efficient, great quality and a real money maker. He kept tweaking it and developed a system that anyone could reproduce, if they followed his plan. He franchised it and now you have McDonalds all over the world having the same great success, because the system was a winner before rolling it out on a mass scale.
It's absolutely a waste of time to just haphazardly pull prospects from anywhere, thinking they will eventually act on your offers. They won't and you'll be frustrated. It takes some work to building an opt in email list the right way, but it will be well worth it.
Some concluding thoughts. Building an opt in email list is created with one person at a time. It's best to focus on the one and do that with everyone on your list. Don't act like your a huge business. You might well be big and successful, but don't act so big that your prospects can't connect with you. You need to always be personable and approachable.
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