How Breaking Even With Google AdWords Is Profitable Business
Christopher Stigson
The big secret with AdWords is that once you know what you are doing.. you'll be making so much money it's crazy and if you don't know or are on the verge it's a long road ahead, or you'll end up losing money for sure. If you know AdWords like a master you'll find yourself making thousands and never have to worry about money ever again.
Most people online do not know how to "create traffic themselves".. they rely on partners, Joint Ventures and things like that. While this is fine "in theory" they do not know the real business of internet marketing... Which is essentially advertising + selling + backend. If you can get profitable ROI from an adwords campaign in practically any niche you are set for life.
What's the real secrets behind adwords anyway? AdWords in most people's eyes is an "expense", but you cannot look at it like that. AdWords is an investment.. There's risk involved, but there are also huge long lasting rewards hiding behind door #1. When you start seeing it as an investment, like you are buying a house or something, your mindset will change.
Getting a ROI that's positive is considered pretty hard for most people and beating adwords is a science by itself. Investing money on AdWords and breaking even has made many millionaires.. sounds crazy right? How can I make money when I'm breaking even? It's all about leads and backend strategies. When you have a bigger collection of leads you are able to choose whater you want and profit from anything, all the time.
You don't want to make people "customers", but rather "clients". That's your "final goal" with advertsing with Google. It's not to "make a sale" or "make money online", but rather establishing a business. People who act as affiliates and only sell other people's products do not use leverage to expand their business. I mean if you can make $100K/year as an affiliate you can make $500K as a product owner, no doubt about it. If you don't have your own stuff get some, I just can't stand seeing lost profits... It's ok to start as an affiliate, but move on to better things, alright?
Once you have established your list and it's around 10,000 people you can start to look for other people's stuff and sell advertising in your newsletter or whatver you do there. But please understand that you WILL NEED a heck of a lot more control over your business in order to make any serious figures online.
You need upsells, backend strategies, high end products as well as these cheap, lead in products at $17-$97. Once they have bought you can upsell them bigger and better things. That's what you NEED to focus on.
Leads are leads and you should treat them with respect and try to keep them commited to you. Try to move people off your "tirekicker" list as soon as possible and make them invest in your trust by buying something and thank them. Let them know about your $497 homestudy course that's available, or even your $2999 coaching class... Understand where I'm coming from with this?
Do you now see how that initial $47 investment in adwords to make $45 back is worth thousands more? Great! Perfect, that's what I wanted you to learn. Start pursuing your backend strategy and go make some sales for coaching classes or whatever you need. If you are lazy (like me) you just refer them to other coaches for a 25-50% commissions of the $2999 sale! That's $1000-$1500 profit, but still it's amazing how that "free lead" became your daily paycheck =)
This is exactly how the "gurus" are making millions online. They are practically breaking even with AdWords upfront and selling the **** out of people on the backend. It's insane to think they are making that much promoting $27 e-books! Their backend strategies are so strong (belive me I've seen them) and that's how it's done in this business. Do what they DO, not tell you to do!
About the Author:
|
