Ed Hardy Brings Vintage Tattoo Art to California-Flavored Fashion
Lance McGorman
Inspired by the vintage tattoo artwork of the "godfather of the modern tattoo", Don Ed Hardy, Ed Hardy clothing has been gaining international momentum since its launch in 2002. Hardy's collaboration with French fashion-forward designer Christian Audigier has birthed an edgy, creative and colorful line that appeals to anyone who dares to try it.
Don Ed Hardy immortalized his unique style of tattoo art into modern fashion. With bold skulls and tigers and daggers oh my, the wild designs of Ed Hardy clothing have been attracting celebrities such as Heidi Klum, Britney Spears, Mick Jagger, Usher, Madonna (a big fan of Ed Hardy hats), Mario Lopez, and Vanessa Ann Hudgens, who loves Ed Hardy watches.
Stores open in LA, New York, Australia, Paris and even South Africa prove that Ed Hardy clothing has made its mark all over the world. The Ed Hardy label can be found anywhere: the streets with Ed Hardy jackets, hoodies and shoes; at the beach with Ed Hardy scarves; or even at the bar with Ed Hardy barware covering the surfaces of shotglasses, flasks and neon-lighted mirrors.
Don Ed Hardy opened shop in the late 1960s and the rest became history. From his studies in Japan of the unique style of tattoo art combined with the urban French designs of fashion designer extraordinaire Christian Audiger, Ed Hardy clothing inspired a new generation of Asian art aesthetics and fashion-forward trendsetters around the world.
Constantly releasing new items, the Ed Hardy brand gains more notoriety with each succeeding product. The latest include the brand new fragrances for men and women, and a new collection of scarves. Ed Hardy perfumes and colognes are decorated with the traditional Ed Hardy tattoo art designs, but with a bold and attractive scent dominating either the male or female fragrance. As for the scarves, their versatility and audacious, colorful prints make them trendy and usable by both men and women.
Ed Hardy clothing is a fast-growing empire that is heading towards you, so be prepare yourself for a colorful, youth cultural, audacious style that can only be created from the innovative minds of the trendiest designers today.
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