Affiliate Marketing And How To Manage Your PPC
Kirt Christensen
How is wealth built using affiliate marketing and pay-per-click? This is done not by just sending on traffic to your affiliates to receive commissions but also by developing your assets while you send traffic to your affiliate partners.
While going through the process of getting visitors to your site, have a 'product' of you own available for your customers, something individual to your site. Compile contact information from these visitors as often as possible. Then point them in your affiliate's direction.
Customarily, if 5 or 6 years produces a 'custom', affiliate partners have put out ad banners or link exchanges, paid for ppc traffic and others, and then sent that traffic to the affiliate hoping for sales that he can get commissions from.
We call people who do that "bitslingers." They buy traffic and get the dollars from it, but nothing else. They add nothing of value to the mix. They're just brokers of clicks, and little more. Want to be more than just a bitslinger? Build an asset, a customer list you can communicate with again and again.
What could you do to take a valuable product and add some value of your own to it? Here are some suggestions:
Present an enlightening tutorial.
Do a substantive teleseminar on a topic that would be a natural, unassuming segue to the affiliate product or service that you're promoting.
Offer on your site an ecourse that you can send out over several days then tout your affiliate product in this manner.
Make available at no cost a guide or reference 'paper' on the subject.
When you are affiliated with more than one similar product, produce a compare and contrast analysis on the products or services cost and quality then let your customer choose.
Offer an audio download related to your topic.
Hold a contest.
Furnish some type of downloadable software.
The main this is that you don't want to push your product/service on your customer. "Hey buy this product!" isn't going to help. Give them something valuable that will help them then they will want to look into the product you have.
There was a time when you could run to Google, buy clicks, and send them through your own affiliate link straight to your host's web site. Successful affiliate hosts loved this, because it meant they could very well dominate their market as almost every Google ad on the page promoted their web site.
Google didn't see is the same way. These monopolizing set ups fouled up this way of using AdWords and it tarnished Google's image. So Google took control in early 2005 and now only one ad per display URL per page of adwords sponsored results is allowed.
What this does mean though is that your affiliates can be on that same page of Google results. It also means that you aren't allowed to push traffic directly to your affiliate host's website.
So your affiliates-or you yourself, if you're an affiliate for another host-need to come up with real, original content on the landing page, if you want to survive. When you do this, everybody wins. You add value to the market, and those visitors who sign in become an asset for you.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc management, he's the man!
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