Hints For Marketing - PPC Management
Kirt Christensen
If you developed a product only when you knew what it was that people want, there would be built in demand. What if you thought you might write some software for auto repairs, one that is catering to D-I-Y enthusiasts and helps them with diagnosing engines and helps them increase their fuel efficiency by five miles/gallon.
If a guy bought your software (which you haven't written yet), he could buy a cable at Radio Shack, take his computer into his garage, hook it up to his car, and the software would collect a load of data and display it on the screen. Your program would then tell the guy what to tweak in his engine.
Seems like a peachy idea to me. How can you know if there is a demand for your software. You want to know how deep the water is before you dive in. You don't want to waste time writing a piece of software that there is no demand for. This is the way you find out:
1. Compose a paper titled "How To Diagnose Your Engine To Improve Fuel Efficiency". You can make that an ebook, whitepaper, or how-to guide. This paper will detail how to accomplish this the hard way. You take three days, spreadsheets, Radio Shack connectors and all!
2. Go over to Google and select starter keywords. Collect all the major keywords relating to diagnosing engines.
3. Put up an ad.
DIY Engine Diagnostics
Simple Procedure Improves
Your Car-5 MPG or Better
www.AutoDiag.com
On your home page will be a sales letter that lets visitors know about your ebook or whitepage. Following up with a series of emails with more info about your page.
4. Get ideas and feedback from your readers.
5. You can either sell your ebook or give it away gratis. But you have to have a plan. At the same time that you are marketing your ebook, advance your cause with your buyers.
6. Test your customers' response to your actual product idea. What do they say back to you? Are they interested? Do they pester you to find out when this will be available? Do they offer to pay you for it now, hoping to get first dibs on it when it comes out? If so, you know you've got a winner.
7. Market your product and watch the money roll in.
You've listened to your customers; you've put together a product in line with what they ask you for; you've proven to yourself that they're interested. Now when you give them exactly what they want, you'll make the cash register ring.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords management services, he's the man!
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