Is your Janitorial Service Green?
Michael Richmond
It seems an amusing dance as businesses of every type now attempt to service an increasingly Green marketplace. We all see companies suddenly boasting of their Green commitment that never considered the Green trend as important. The new Green market now has consumers who are told to buy Green and support Green programs. Therefore, businesses will always respond to any market that can be used to promote their need of revenue. This creates an environment for pretenders as well.
There will be the hypocrisy as some people and companies mask their singular drive for profits by pretending to be Green and even promoting themselves to be Green. This is the trend called "Greenwashing" where there is either a purposeful or subtle form of deception at work.
As the janitorial world comes to terms with the emerging Green economy, they have the same habit of trying to "Go Green" with the least effort possible. To that end, they are told by their suppliers that they can suddenly be a Green janitorial firm by purchasing Green products for their workers. Like the saying goes, "All that shines is not gold." We are going to see numerous businesses that are examples of Greenwashing, and that hurts the cause in ways yet unseen.
Regardless of the folly, there are presently janitorial firms who believe that they are a truly Green service because they have purchased Green products. Green does not come in a bottle, and it should be obvious that janitorial firms are taken the easiest path to a somewhat selfish end. Cloaking standard service with Green ornaments is deceptive.
To demonstrate proficiency in any area, there must be a standard. Green Clean Institute has been that standard for a number of years by training and certifying janitorial and cleaning services across America and several other countries. In an industry without organization and definition, Green Clean Institute is a tremendous resource for reputable janitorial services.
We already see Green pretenders in the market. The question is how will you separate yourself from the crowd and stand out as the credible and reliable service that deserves the business. Green Clean Institute certification is the answer that your clients will appreciate and trust. In a world of Green wanna be's, shouldn't you be the real thing?
We are in an age when janitorial services are not just the duty of sweeping floors and emptying the trash. The level of performance has raised, and your workers need to be part of the solution. There are over 1,00,000 janitorial workers in the United States, and this has huge implication at every level of our business world. If we treat them as mop and bucket people, you will never have a Green service. Train and certify your workers to provide the best of Green cleaning in a world asking for just that!
About the Author:
Every janitorial service will eventually be Green Clean certified or lose business. Green Clean Institute offers trademark janitorial training and certification. Do not dare to fake it as a Green janitorial service.
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