A Budget Way To Take Payments On Your Site.
Lucas Heijn
The internet is a marketers dream. Here you have an audience that runs into the hundreds or even thousands of millions. All you need to do is get your slice of the action. I'll discuss that in another article.
With such potential in front of you how can you set up an e commerce web site on your hosting account? Even more important how can you do so on a budget?
It's not really difficult and very affordable for even the beginner to set up a site that can receive payments.
So how do you go about it?
First you need to get yourself a good web host. Not a free one. Why not free? A free host makes you look unprofessional. They have their own advertising on your site. You need to be able to have your own advertising or no advertising so that you focus your customers on your product.
Now that you have your hosting account, the next thing you need is your payment processor.
You will also need the software to make your pages.
With regard to your web hosting provider, here are some things you will need to look for:
How many domains can you run on your account? This is important. You will over time produce and promote many products. You will want a new domain name for each product. You would not want to have to organize and pay for a new hosting account each time you decided to run with a new product.
Does the hosting account let you run CGI scripts? How many databases are you permitted to run? How much disk space are you allotted? These are just a few of the questions you will need to ask in choosing a host.
Next your payment processors. There are very affordable ways to set up a payment processor. I'm just going to mention three.
The free one is PayPal. You pay them a small percentage of your sale when you make one. Their payment system works with email. You will need to set up a dedicated email account. You will be able to do this with your hosting account. Your hosing account should allow you to set up quite a few email addresses.
The next one to look at is 2Checkout.com. They have an initial one off fee to set up your account. This is about $50. After this they take a small percentage each time a sale is made. 2Checkout is also well used by many internet marketers.
ClickBank is the last of our payment processors we will look at in this article. ClickBank has a huge list of products that they promote. They are used by most internet marketers who run affiliate programs. You can join ClickBank as an affiliate for free and begin promoting products. If you want to become a seller using ClickBank there is an initial one off fee of about $50.
All of these sites generate a code for you to use on your sales page where you want the buy now button. PayPay and 2Checkout.com both provide code you place into the HTML of the page. Clickbank generates a URL you can then link to a button on your page.
It is clear that it is both easy and inexpensive to set up a payment processor on your site.
About the Author:
To sell on the world wide web you need a dependable web hosting provider. Some web hosts also provide free value added services such as an autoresponder as it is impossible to market on the world wide web without one.
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