If your Adwords Campaign Goes Bad, What Can You Do?
Kirt Christensen
You finally did it. You launched your product. You pulled together all of the keywords you could think of. You created the perfect website and the coolest advertisements possible. You launched your AdWords campaign by the book, following all of their suggestions step by step.
So why are your expenses still greater than your profits?
There are various reasons for a failed Adwords campaign, but the most prevalent cause for a properly setup campaign to fail is the lack of proper keywords choices.
Properly chosen keywords are the key to success with your ad campaign, they key to locating people who want what you have to offer. With improperly chosen keywords you will have a website that either doesn't get any visitors or that gets all the wrong visitors, ones looking for something other that what you have to offer and you end up spending your advertising budget on useless traffic.
The first thing that you need to do is make use of the trackers made available to you when you first launched your AdWords campaign and see which advertisements are bringing in leads and which ones are not. The advertisements that are not bringing in any leads will probably need to be scrapped and reformatted.
Take note of the keywords you used in creating these ads; these are probably not very successful ones for your product at this time (although you should not discard them completely just yet; you never know when the tides of the market are going to turn and these words are going to be your best hope).
After you have done this take a look at the ads which are bringing in leads and determine how many of these leads are generating sales. It does you more harm than good to run a pay per click marketing campaign and have idle viewers choosing to view your ad; suddenly your advertising budget is being drained and you are getting no return for it.
Consider carefully the keywords which are being used for these false leads as compared to those used in the advertisements which are bringing in a profit; while it may simply be that the phrasing of the advertisement was what made all of the difference there is always the chance that a keyword is simply not doing its job and needs to be discarded and replaced.
To secure yourself from wasting your whole advertising budget on unsuccessful Adwords campaigns it is vital to watch your campaign on a regular basis, be sure to see to these tasks each week or at least every other week.
By nipping any problems in the bud you should be able to turn your AdWords campaign around before it can accumulate a huge amount of wasted advertising expense.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords bid management, he's the man!
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