How to Choose Keywords for Google AdWords
Kirt Christensen
For those who are not familiar with it, Google Adwords is set up on the basis of making ads employing particular keywords. Resulting from that, when a searcher is looking for that subject Google can show that ad with the lists of search results.
This will exponentially increase the advertisement's exposure without forcing the advertiser in question to go out and employ any of the many dubious marketing techniques employed by other marketers.
How does a marketer go about choosing these keywords? What element makes one keyword list more viable that the other? Why doesn't a third bring in the viewers like the other two? Advertisers can utilize a variety of techniques that can help them get as much exposure as possible.
The first is to take the time to brainstorm, listing the first words that come to mind when they think of their product. These can be general or specific, serious or zany. There are no limitations here.
Once they have assembled a large list of possible keywords it is time to cull through them and select the ones which are the most directly related to the product in question while at the same time ensuring that the advertisement will be displayed in a general search as well.
It is important to remember that keywords that are too general are going to display far more results than the consumer is going to want to view; internet viewers have the attention span of a three year old with attention deficit disorder when they are searching for the information they are seeking on the internet. If it isn't within the first three to five pages of search results it probably isn't going to be viewed.
The bright side of this is that when they get frustrated not finding what they want the searcher tends to use more specific keyword terms. By including both broad and specific keywords an advertiser has the best odds of having their ad seen by him.
Utilizing this new keyword list, the next place to go would be Google's keyword finding tool to add still more related words that can help you along the road to success with your AdWords campaign.
It is important to bear in mind that the most important part of any advertising campaign is to ensure that the advertising is being targeted at the group of consumers most likely to make a purchase (coincidentally known as the target audience).
Directing keywords towards their needs and their popular phrases will ensure that the profits of an AdWords campaign are maximized with the minimal amount of capital required.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ad words management, he's the man!
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