A B Cs -- The Basics of Adwords
Kirt Christensen
The ABCs to Succeed using Adwords
A) Always select keywords that are pertinent to your product or service. You may be tempted to get keywords at random from a search engine database that could be relative to your topic just because they are in the top 5. Do Not Do That! All of your energies should be targeted directly at your prospective clients don't select aimless keywords.
B) Before you finalize your keywords be sure that they meet the qualifications. Is it broad enough that it could be used by the average consumer as they search? At the same time, is it sufficiently specific that it won't attract an abundance of dead end leads? You have to pay for those clicks whether they bring you money or not. This is pay-per-click. Once you have made the requisite efforts, and you have a high click through rate, if you are not converting those to sales you will speedily see your advertising dollars flowing down the drain.
C) Consider carefully what you want to bid for keywords. Search engines are designed to be profitable and they know that they make the greatest amount of profit from the people who will pay a higher price per click on their ads. That means those ads will be the ones on the top spot under 'Sponsored Links' and they will get the most exposure. That means more traffic. You would think that that is a win/win situation: high bids mean high clicks mean high profits, for you and the search engine.
Problem is this is not always so. The top position won't help you if you have a budget that won't go far enough to let you make enough sales to get back your invested funds. Therefore you must find a balance and that can be hard.
D) Don't forget to follow through. Advertisements need to be carefully monitored after their launch to determine the amount of business they are bringing in. Constant tweaking is necessary to nip problems in the bud and redirect advertising campaigns as needed before large amounts of advertising dollars are wasted.
Well, there are the ABCs of successful internet advertising campaigns. A wise advertiser will make it a priority to make them a part of his Adwords campaign strategy so that he can experience the successes that are touted far and wide on the internet.
About the Author:
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When you need a real adwords professional, he's the man!
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