Ed Hardy - Famed Tattoo Artist Creates Trendsetting Fashion Line
Blake Morgan
As our pop-culture society expands, new fashions and brand names are constantly coming onto the scene; but only a few actually stick. One of these is Ed Hardy. With such unique and edgy designs, Ed Hardy is able to give anyone who wears it a straight-out-of-Hollywood look that is here to stay.
All Ed Hardy pieces are based on the creations of legendary tattoo artist, Don Ed Hardy, who spent the early part of his career tattooing out of his San Francisco studio. Drawing inspiration from his life experiences, Ed Hardy's designs meld American, Japanese, Cholo, tattoo, surf and hotrod iconography. "The godfather of modern tattoo," Ed Hardy is known for his sophistication, depth and sense of experimentation.
The Ed Hardy brand began in 2002, when Hardy was approached by Ku USA, Inc., who were interested in producing a clothing line based on his artwork. The line immediately took off, catching the attention of anyone and everyone in the fashion world.
The Ed Hardy line skyrocketed in 2004 with the help of French designer Christian Audigier, who shares Hardy's passion for bold, colorful art and design. The primary force behind the rise of Von Dutch, Audigier linked Ed Hardy to the celebrity world, pushing the brand to the same, if not higher status that he helped Von Dutch to reach.
Some of the many fans of Ed Hardy include celebs such as Madonna, Paris Hilton, Shaquille O'Neal, Busta Rhymes, Britney Spears, Alicia Keys, Denise Richards, Pharrell, Sylvester Stallone, and Shakira.
What makes the Ed Hardy T-Shirt different from all the other t-shirts that are floating around the hipster scene today? How about incredibly attention grabbing designs that include skulls, tigers, bulldogs or snake designs. Many of the shirts and hats feature some serious bling with even some colorful crystals and rhinestones interwoven throughout? The line incorporates bold color and daring imagery, while remaining true to Hardy's signature tattoo designs.
Ed Hardy is more than just clothingit's art, its counter culture, it's a world wide phenomenom. The Ed Hardy line has become an authority on what's hot and cool in the trendsetting urban markets. It's clear that their sucecess will continue to build momentum and the Ed Hardy / Christian Audigier team are revolutionizing modern fashion design, as the create fashion history.
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