ICON And ProForm Treadmills
In 1977, Scott Watterson and Gary Stevenson, both business majors at Utah State University, founded Weslo, Inc. to finance their college education. The two started the company importing kitchenware, tableware, and marble products from the Far East. In 1979, Weslo Inc. responded to the nation's energy conservation movement and acquired the rights to a freestanding wood-burning stove. The company began marketing the stoves under the trade name of Fire King, Inc. The company's entry into the health and fitness industry began with the manufacturing of trampolines.
ProForm Fitness Products, Inc.
In the early 1980s they expanded their product line to include Proform treadmills, exercise bikes, rowing machines, and home gyms under the name Pro form Fitness Products, Inc. As the company's exercise equipment business grew, the partners decided to spin off their wood burning stove business to focus on the fitness equipment industry.
Weider Health
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