What Do You Know About Dove Beauty Products?
Dove beauty products are known as being gentle and kind to the human skin. But how has this company evolved? How did it get to where it is today?
What It Is
Dove is a large soap bar and personal care brand company. It is owned by the parent company Unilever. Dove beauty products are made from many synthetic surfactants and some vegetable oil based ingredients (used in their soaps) like sodium palm kernelate. These contents, particularly the synthetic surfactants, are what led to Dove beauty products being known for their mildness. Their products are made to be pH neutral, with pH between about 6.5 and 7.5.
Their products are made in three countries around the world: Brazil, Germany, and the United States. Their logo is of a dove, in silhouette profile. The color can vary, depending on the product it accompanies.
Dove sells many beauty products. These include facial care products, hair care products, body washes, beauty bars, and antiperspirants/deodorants. Their soap is currently manufactured in many varieties: cool moisture, sensitive skin unscented, exfoliating, nutrium nourishing, pink, white, pro-age, calming night, and energy glow.
One thing that differentiates Dove from other beauty product companies is their Dove Self-Esteem Fund, which they started in 2006. The fund’s goal is to be "an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves." In an attempt to reach this goal, Dove has created several short films, mostly available online only. They include Daughters, Evolution, Onslaught, and Amy. Some of these have won awards.
How It Has Evolved
None of the Dove beauty products or soap were available in the United States until 1955. It has a patented, mild cleansing agent, and it falls into the category of "soap." It is considered to be a "beauty bar", since one-fourth of it is cleansing cream to moisturize the skin while washing. (Regular soap dries much than Dove beauty bar.) The advertisements that Dove aired showed the cream being poured into the bar of soap, reinforcing the idea of its moisturing properties. In 1979, the phrase was changed from "cleaning cream" to "moisturizer cream." In 1979, a study was done that showed that Dove didn’t dry and irritate the skin as much as ordinary soaps. Based on this study by a Pennsylvania dermatologist, Unilever began using this as a strong advertising point, wining more than 24% of the market by the year 2003.
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