A Look at the Power of Web Video and Video Blogging
Jeffrey Maseko
There has never been a means that touches so many people on such an intimate level than with video. Whether you are going to the movies, watching your television, or recently, surfing the web, you are able to view videos that are interesting to you. But why is video so powerful in explaining a message, telling a story or selling a product? Perhaps the reason why individuals are so connected with video is because it stimulates two of the most powerful senses in our bodies, which is sound and sight.
When you can see and hear an actual person speaking with you, than you are more than likely to listen and retain the information that they are giving you. This makes web video an extremely powerful force in advertising, as well as in society commentaries. Because there are so many options in obtaining your web video information, individuals are beginning to adopt a new form of entertainment and that is through portable video devices.
It's unsure to say where the future of web video is going to take us, however, there are several things that are for certain. Web video isn't going to go anywhere, and the use of video to obtain information is going to grow stronger throughout the next several years.
The power of video blogging
Blogging has become one of the most popular ways to get your viewpoints of society a told to millions of people. However, this form of self-expression has moved into the 21st century through the means of web video. It used to be that when a person was to make a blog, they would do so only in text and picture format. And this format became extremely popular, and even an obsession for some individuals. However, since the introduction of high-speed Internet, and the wide availability of these broadband connections, millions of people have moved off of their keyboards and onto their digital camcorders.
With video blogging, you should make something that everyone should follow. When you are recording your video blog, make sure that there is no background noise. There is nothing more annoying than hearing a strange noise when the speaker is trying to talk. Many times, individuals will tune out what you're trying to say, and will focus on the background noise, or they will simply leave your blog. Also, make sure that you utilize close-ups instead of longer distanced shots. This is because when you are talking into a camera, the viewer wants to clearly see who is speaking to them.
One would think that many people wouldn't want to publish their faces across the Internet for anyone to view however this presumed paranoia is nothing more than that, presumed. Many people find that expressing their feelings about a certain situation, or explaining a solution to a problem, is much easier and faster than simply typing it out. With video blogs, you are able to connect with your audience in an extremely intimate way.
It's because of the power of video that so many marketers and advertisers have begun to use video instead of texts and sounds. This can be true by visiting MySpace or any other popular website, because when you visit them you will most likely see an advertisement that isn't made of solely text, but with a video included. Because you are watching a video, there is a longer lasting impression of the product in your mind.
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