How to Create an Avalanche of Customer Purchases
Mark Hall
If you have been in business for any length of time, you know how difficult it is to convert prospects into paying customers. This is a challenge for the average mom and pop store and the fortune 500 business a like. It doesn't matter what level or type of business you have I'll bet your interested in learning how to motivate more people to purchase your products or services.
For example, I am a frequent visitor of our local book store. The retailer actually sends me coupons in my email box. A couple of weeks ago I received a coupon which gave me 30% off any item I wanted as long as I purchased it within the next three days. I didn't have any book that I really needed, but at the risk of losing out on what I perceived to be a good deal, I purchased a book the next day.
Let's exam with happened here? This business did a beautiful job of creating a sense of urgency. They accomplished this by not only offering a sale, but also announcing a date where the sale ends. The prospects who examine this offer know that if they don't make a purchase quickly they will lose out on a great offer. People hate missing out on opportunity.
The is a very simple but powerful technique. The most profitable businesses in our nation utilize this technique. I challenge you to look at a group of coupons. I would bet they now include an expiration date with the coupon. This expiration date gives the item or service on sale more value. Why is it more valuable? Simply because this great deal is only available for a limited time.
This is an extremely powerful emotion. When we feel as if we are about to lose something we fight hard to keep or obtain the item. You can create an instant demand for your product or services by limiting their availability. Make your prospective feel as if they are losing out by not doing business with you.
If you are not currently using this technique in some form in your business you are missing out. Give it a try. Send a special offer to your customer list with a 30% discount on one of your products if your prospects purchase in the next 3 days. Each day send a remember about the fast approaching deadline alerting your customers that they need to take action. You will sell more product with this promotion than utilizing your normal method.
I know some of you are skeptical. That's ok. You may believe that by lowering your price you will have less profit. This is a valid concern. However, if you truly have a good product or service you have gained trust and credibility in the eyes of your customer. You customers will likely spend more on your product and services in the coming months and years. You are on your way to creating customers for life.
Mark Hall uses effective sales methods and online marketing to increase his business. For more tips on increaseing your business take a look at his
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