Copywriting Like the Pros: Five Forms
Angela Booth
If you've heard about all the money there is in copywriting, and wonder how you can get started, read on.
If I asked you to write 35 words advertising a brand of soap, could you do it? If you can, you've got a great future as a copywriter.
But what do copywriters write? Here are five forms to get you started.
1. Businesses love brochures
Whether they're one-page flyers, or deluxe four-color glossies, every business needs brochures for each of their products and services.
2. Overviews or white papers are fundamental in business to business
White papers are very popular with businesses selling to other businesses. However, often these creations aren't called white papers. They can be called "news briefs", "reports" or "overviews".
White papers vary in length, from five to many pages, depending on the information they provide; they're a subtle form of selling.
3. Press releases - publicity generators
Businesses small and large hire copywriters to write press releases, with the hope of getting coverage in major newspapers and magazines, and even on television. So if you get some practice writing press releases, you can become a PR copywriter.
Since they're written to a format, press releases are easy to write. As a specialist, you could write several a day.
4. Write radio spots - write for performance
Writing for performance, for radio, TV, and speeches, is highly paid. You can break in with radio "spots" as radio ads are known.
Once you've written some samples, call your local radio stations to get an interview and present your portfolio.
You'll find that you will easily get hired: most radio stations aren't set up to write spots, and they love to farm them out to freelancers.
5. Ultra short copywriting with taglines and slogans
Taglines and slogans are usually very short, they're a brief bite which encapsulates a service or products.
I know one new copywriter who launched a whole career when he wrote a tagline for a store. The store owner loved the tagline so much he introduced the copywriter to the head of an advertising agency.
Angela Booth is a top copywriter who can help you to develop in a lucrative http://abmagic.com/Copywriting/copywriting.html copywriting career in just a week. Her http://angelaswritingclasses.com/Class/copywriting.html Copywriting Master Class shows you how many different forms of copywriting.
|
