|
Virtual Assistant Marketing Needs Persistence |
By:
Di Chapman |
|
|
Virtual Assistant Marketing Needs Persistence
Di Chapman
Doing something on a regular basis becomes a habit. A habit becomes easy as you do it so often. If you can make your Virtual Assistant Marketing a half hour habit a day your business will take off. If you don't market at all your business will wither and die.
One form of marketing is much easier than all the rest but it seems the forgotten art where marketing is concerned.
As it is based on repetitive work it is called the Persistence Factor
You may wonder what that is. Well it goes like this:
* On Monday you e-mail two clients you have not heard from for a while asking how they are and how their business is doing. Don't get any deeper than that into the conversation just be pleasant and enquiring
* I keep URL's of interesting information and e-mail them straight to clients who are in that line of work. I look for articles and reports that I can send to my clients with a business card attached saying I hope that they are useful. I just do this once a week on Tuesday.
* Any day is networking day if you have a meeting you can go to. Take business cards and LISTEN to what other business people have to say. Before you leave the car park, make a note on the back of the cards as to who you spoke to and what they do. Contact them the following week on your making contact day.
* On Thursday phone some clients to ensure the work is going well or any previous work was satisfactory. If there were not any problems, ask for a testimonial and also more work if you have space in your diary.
* On Friday write all this up in your diary. See if you need to contact anyone else this week and make notes for next week. Track any new work you may have got directly from this week's actions.
What you have done during the week is make contact with mainly current clients. These are clients that are easier to get work from. You have also met new prospective clients and give your marketing a real push. It has not taken long each day and it is time well spent
Now is the really cleaver thing - you keep doing this every week and it will get easier and easier.
Now if you think how many people you would meet or contact over say 48 weeks in the year, four or 5 days a week - it amounts to an awful lot of marketing. No one event apart from the networking meeting lasts very long but you are building a reverse pyramid of prospective clients and some will come back.
What about the rest of the world?
I intend to give you extra ideas to put into this mix. You can do these instead of your normal half hour daily marketing BUT you will get to reach a whole new group of people.
I have also joined overseas VA forums and made friends there. I spend about 10 minutes a day on forums and take their daily mails.
So my first tip is - write down what you are going to do in your hour each day next week and do it.
The habit of doing something every day at the same time is something that many famous writers and artists have done. If you do not make your advertising a habit you will not do it, there will always be something else to do.
Be Persistent if you want to be a busy VA - once you have started you will be amazed how easy virtual assistant marketing really is.
For help and advice for new and aspiring Virtual Assistants, make sure you check Di Chapman's free report at http://www.iceni-it.co.uk/becoming_a_va.htm) Becoming a Virtual Assistant. This site is dedicated to providing advice and help to http://www.iceni-it.co.uk/) Virtual Assistants
|
|
Article Source: http://www.statssheet.com/articles/article71931.html |
|
|
|
|
|
