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Seven SEO Insider Tips That Can Increase Your Search Engine Rank |
By:
Peter R. Doliaen |
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Seven SEO Insider Tips That Can Increase Your Search Engine Rank
Peter R. Doliaen
2008 brings new challenges to the internet marketer; the internet is becoming a tough place to do business, or is it? Certainly it is if you have relied on cheap PPC from Google Adwords or organic search traffic from doorway pages, those days are now long gone. PPC traffic from the search engines is now becoming expensive, that is if you can even get your ads to display following the Google Slap.
The Google Slap, as it has been unofficially called, was the introduction of a new quality metric in the Awords system, the effect was that a lot of Adword users suddenly found that most of their keywords had become inactive overnight. The solution suggested by Google was to either improve the "quality" of the website you were advertising or increase the max cost per click that you were willing to pay. In some cases it was as much as $5 or $10 which many considered a slap in the face!
So for many the only practical solution, and in my opinion the best, is to get more free organic traffic from the search engines. We are taking about Google, Yahoo and MSN as between them they account for about 90-95% of all the searches performed.
If you have been neglecting your website over the last few years while you tried PPC now would be a good time to give it a SEO makeover. Most websites can be improved with some simple changes, here are some easily fixes to common problems:
1. If you have copied and pasted content from other websites onto your own you will likely have a big duplicate content problem. The search engines, particularly Google, hate duplicate content and it can get your site banned or at least de-indexed from the search listings. If your pages are in the Google supplemental index then this could easily be the cause of it. The fix is to remove the content and replace it with some original content of your own writing.
2. This is the other side of the coin to point one above; the search engines love original content. Write some original content for your website; I don't care how you do it, just do it! Hire some students, ask a relative, pay your kids, subcontract a free lancer or even do it yourself because it will be worth it. Try and write at least 700 words on each page and use good descriptive keywords relevant to your business.
3. Search engines also hate affiliate links, and believe me they can find them pretty quickly. Not only do they make your site look cheap if they have not paid you a penny in years they are a waste of time, get ride of them. Another issue with affiliate links is that they can bleed page rank from your page and site. Why give away one of your most valuable assets?, see point 6 below for a fix.
4. A big mistake many webmasters make is to link all their non-money pages from every page on their site. Pages like contact us, privacy policy, site map and disclosures are often linked from every page, this will degrade the effectiveness of your money keyword pages and they will not rank as high. In addition these pages will drain off page rank, which is very valuable, from your important pages and be wasted!.
5. Check that every page in your site has a different title and description, this is so important. It still amazes me to find web sites with titles like "New Page 1" and "index.htm" etc. These are the default names generated by the web design application that was used. Another bad habit, for which I'm guilty, is to copy an existing page to use as a template then forget to edit the title and description resulting in many pages with the same title and description. Don't be surprised if these pages don't rank well in the search engines.
6. Make use of the nofollow tag in links that connect your non money pages to your money pages. Pages like the privacy policy, contact us etc should be linked using this parameter. It will stop page rank from being wasted, it can also be used in affiliate links. See below for details:
http://www.website.com/ Click Here For Info
Change it to this by inserting rel="nofollow" in the link as shown
Click Here For Info
7. The best way by far to boast your rankings and get more traffic is by writing original articles, about 550 to 750 words, and submitting them to the top article directories. Of course you must also include your resource box with each article with links pointing back to your site. Does article writing work?, yes absolutely but the key is to make sure that your article is original and secondly do not submit the same article to more than one directory.
Peter R. Doliaen is an affiliate marketer and an expert in search engine optimization, he loves to http://www.seo-results.com/ increase search engine traffic and is always on the lookout for the http://www.seo-results.com/top-traffic-systems.htm) best search engine optimization software.
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Article Source: http://www.statssheet.com/articles/article71837.html |
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