Steps From Topic Choice To Finishing Your Plr - Part 2
Bobbie McKee
Now we'll cover all of the steps in the process. By following this same process every time you want to make new products, you can crank out winners every time that will line your pockets with cash!
Step 1: Pick Your Topic and Your Angle
The first step may seem obvious, but don't be fooled. If you've seen any products about ebook creation, no doubt that choosing a topic is not a new idea to you. But there is more to it than that.
To pick your topic, there are 2 main points to keep in mind:
1) Pick something you are familiar with or are willing to research. No matter how eager people are to buy a product, you cannot create one that contains any real value if you lack in depth information or inside knowledge about it. If you don't know, you can always research but keep in mind that will involve many additional hours.
2) Pick a topic that others are motivated to pay to learn more about. It's not enough that people are interested in your topic. I'm sure an ebook about the different uses of Lima beans would be an interesting read, but it's doubtful people will actually pull out their wallets to pay for it.
For the first point, only you know what you know. So it might make sense to start by determining which topics are hottest (and most profitable!). There is a trick you can use to find this out in just minutes:
Follow this link and you can enter any search word or phrase to see how many searches are being done on a monthly basis-this is a great way to see how much demand there is and interest in a topic:
inventory.overture.com/d/searchinventory/suggestion
Here is an example of a search for "fitness"
So, if you wanted to create a PLR product about fitness, you can see that "lifetime fitness" is twice as popular as a search term than "fitness training" is. The most important aspect is the total number of searches-if a topic is only searched a few thousand times per month there is probably not enough demand to make it worth writing. On the other hand, 100,000 searches per month means you've got a hot topic.
Of course, this step only helps you determine how many searches-it still doesn't mean those topics sell. But start by finding a highly searched term then look into its selling power in a few ways:
1) Do a general internet search for the topic and see what the top websites are. Are they selling information? What type? For how much? In what format? And how many sites are selling? In this case, the more you find the better-marketers will not put up site after site for topics that don't make them money.
2) Go to
www.clickbank.com and search for your topic to see what info is being sold. Check out
www.paydotcom.com also
Once you are sure there is a market and people will pay for your product, search to find as many info products on the subject you can to see how they are presented and what angle each product takes.
It is very important NOT to just create a "me too" product with exactly the same information-make the product your own by have a unique spin. You can add personal experiences to the product to give it a unique touch, you can combine multiple resources to create a more complete product than what is currently offered, or you can take a different approach in explaining it.
The bottom line is, you MUST offer some unique value if you want to author a winner and big time money maker!
Step 2: Create Your Outline
Perhaps the most important step in the process of creating PLR info products is to develop a simple outline of exactly what your product will include. This is key because it forces you to think through the entire product and make sure you have enough content, that it flows logically and will make sense to users, and that you have structure to follow when putting it together. Here's an example:
Outline for Instant PLR Author:
I. Intro: Why Create PLR Products a. Huge demand = big profits
II. PLR Product Creation as a Process a. The system is key to maximizing profits
III. PLR Product Creation Steps a. Steps of the process 1. Decide topic 2. Create outline 3. Choose title
