Press Releases Worth Millions...how You Can Write Them
Daniel Z. Kane
Well written press releases have produced great results for businesses of all sizes, from America's largest corporations to small neighborhood restaurants and one person websites.
If you write and submit press releases properly, you can reach thousands...maybe even millions...of people for free, or at very little cost. But you have to know what you are doing.
Here is what you have to do.
Remember that press releases are also called news releases. An article that is nothing more than an advertisement for your product or service will not be published. Write about a topic that can be considered news, even if it is only about the opening of a new business or introduction of a new product or service.
reading newspapers, magazines, and appropriate websites regularly, you will soon learn what kinds of press releases are used.
Do not write in three paragraphs what can be written in two. Article space is at a premium in all media. If your article is "long", it's probably "wrong".
Incorrect spelling, improper punctuation, and poor grammar are death. If your press releases would make your high school English teacher cringe, get a friend to proofread them or hire a pro to write them. And, if a pro writes your releases, you should still have them proofread. Nobody is perfect, but your news releases should be.
Unlike advertising, where repetition is accepted practice, the shorter the release (within reasonable limits) the better its chance of publication.
Hire a writer to compose your releases if you are uncertain of your skills. And, don't be afraid to pay for distribution. You'll be pleasantly surprised at how little it costs.
Successful press releases require good writing and appropriate distribution. It's not how many editors and publishers receive a release from you that is important. It is whether or not you get the release on the desks of as many of the right editors and publishers as possible. Do your homework or find a distribution service that you trust.
Do what many experienced marketers do. See if you press releases, with or without a little editing, can be used to add content to your website, can be adapted to become a blog article, or can be used as copy in your print publications.
Learn as you go. Track your releases. See which are successful and which are not, and adapt.
So, what are you waiting for?
Daniel Z. Kane owns popular websites on http://www.college-scholarships.com/ssac.htm) accelerated online degrees and http://www.online-degrees-and-scholarships.com/ online colleges. Dan has more than 30 years of educational experience in high schools, colleges, and universities.
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