Freelance Copywriting: What Services Can You Offer?
Angela Booth
Copywriters are in huge demand. As a freelance copywriter, you'll need to decide what kind of copywriting services you can offer your clients.
You can offer a wide range of business writing services, often involving marketing: your services relate directly to a company's bottom line.
Here are several kinds of copywriting services you could offer your clients:
1. Promotional copy - advertising
Marketing copywriting involves writing many different kinds of advertising and other promotional materials for companies.
So what kinds of advertising could you write? You can write everything from tiny classified ads to 100-page product manuals. If you have a flair for performance writing, consider offering radio and televisions scripts.
2. Direct sales copy - someone has to write junk mail, it might as well be you
Writing direct marketing copy is a lucrative form of copywriting. It's salesmanship in print. Direct marketers write copy for sales letters both online and offline.
You can practice your direct response copywriting skills writing for small local firms. As your skills grow, you will be hired by larger companies.
3. Web copy - copywriting for the Web
Web copywriting involves many different forms of copywriting, from simple text ads, to entire Web sites. As a Web copywriter, you'll be tasked with writing material like blogs and ezines, and well as all forms of product advertising.
4. Public Relations copywriting: you're a spin doctor
Public relations copywriters write material like company backgrounders, bios of company principals, and of course press campaigns. A public relations campaign for a company's new offering can take months, so many PR copywriters are on retainer.
Many PR copywriters are specializing in Web promotion, writing press releases and other promotional material for companies. Again, these PR copywriters are usually on retainer, under a yearly contracts.
In these four areas, we've only just scratched the surface of the many different kinds of copywriting services you can offer you clients. As you can see, copywriting is never boring.
Angela Booth is an expert copywriter who can help you to develop in a lucrative http://abmagic.com/Copywriting/copywriting.html copywriting career in just seven days. Her http://angelaswritingclasses.com/Class/copywriting.html Copywriting Master Class teaches you to become a copywriting pro.
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