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Poor Pay Per Click Quality Scores In Google? |
By:
Josh Prizer |
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poor pay per click quality scores in google?
Josh Prizer
For pay per click advertisers, getting high AdWords quality scores is vital. If you are seeing your scores marked as "poor" or tagged with "Inactive for Search" by Google, then it's time to take action. You don't want your once jumping pay per click campaign to be stagnant.
The problems? They could be many. It could be that your ad copy is not relevant and engaging enough. It could be that your keywords are too broad. It could also be that your ad groups are too large. Or, one of several other issues.
There are a variety of different hoops that Google may want you to jump through in order to get back into play and lower your costs per click. The solutions, however, may not be very simple, and it may require you to roll up your sleeves and put in more man hours than you wish. But effort pays off.
At our pay per click management company, it is almost without exception that when we take on a new client, we have to completely overhaul the account. Basically, rebuild it from the ground up. The old rules at Google no longer apply.
Look at your account. Are there a couple campaigns, with a few ad groups in them and tons of keywords in each ad group? Chances are you aren't as tightly targeted and relevant as you need to be for those searching on your keywords.
To help your Google Quality Score, your ads will need to be dialed in correctly. Without focus your click through rates and ad groups will suffer, dragging down your entire campaign.
A second way to boost your Quality Scores may sound simple in theory, but our clients have often had trouble with the execution before they came to us. Do you continually test your ad copy? Are you running split tests daily on every keyword and constantly changing them to crank up your click through rates and conversions?
If you are investing a good chunk of money in today's PPC marketplace, you've got to protect it. Not only is it becoming more and more competitive, the Quality algorithms that the PPC engines throw at advertisers force you to refine and optimize -- not once, but as an ongoing practice.
A thriving PPC program more often than not takes a good plan and work. If you find yourself short on time, invest in a professional pay per click management company. If you can tackle it on a daily basis, then get to work. You don't want to be spending any more of your hard-earned budget on keywords that are draining your ad dollars. Get busy and make changes right away!
Josh Prizer is a Senior Account Executive and http://www.zerocompany.com/experts.htm) AdWords Expert for Zero Company Performance Marketing, a http://www.zerocompany.com/ppc_management.htm) ppc management company. Visit his website to learn more on how to improve your PPC advertising accounts and performance.
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Article Source: http://www.statssheet.com/articles/article71251.html |
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