No Matter What You Say,content Is Still King
Zigfred Diaz
"Charlie bit me" is a youtube video that got more than 6 million views worldwide. Because of its popularity it is has been made the subject of several spoofs which features two not so cute adults trying hard to copy the innocent, unrehearsed acts of the two kids featured in the original video.
The video has been added on May 22, 2007, about 9 months ago. As of today, it has been commented on 7,764 times and has been marked as favorite 43,030 times.
To date, it has been the referenced in about 106,000. Search for it has reached a considerable amount of volume that statistics for its search has already made it to Google Trends (Google trends only graphs searches that has become popular through the use of a certain algorithm)
The keyword "Charlie bit me" has become so popular itself that it has been exploited by several webmasters and several venture capitalist to rake in more traffic. According to the mother of the boys, "I have noticed that the phrase Charlie bit me is catching on and people are trying to profit of it . . ."
The parents is starting to realize that there is income to be made through utilizing the high volume of traffic that the popular youtube video and the popular keyword "Charlie bit me" has brought. In order not to be left behind by other venture capitalist, the parents are making available to the public the "Charlie bit me" t-shirt series.
The parents did the right thing considering that the video features their kids and they were the ones who uploaded the video. It should be them that should be the first to benefit from the popularity and the high volume of traffic that the video has brought.
The video is certainly cute and the British accent adds to its appeal. (Most spoof videos of "Charlie bit me" are not cute at all; in fact I would go to the extent of calling some of them dumb)
If we were to learn something from this "Charlie bit me phenomenon" or "Charlie bit me craze" only one lesson comes into mind and that is CONTENT IS STILL KING. It's still "The content stupid" no matter what other Search Engine Optimization (SEO) gurus say. Majority of "Charlie bit me" fans know about the video through verbal recommendations. Undoubtedly, "Charlie bit me" fans did not know about the video by searching for "funny videos" in the search engines. It is also quite obvious that the parents of these kid did not do some advertisement, or tried to increase their back links, released several press releases, bought some articles or bought text link or google ads to increase their traffic. The reason why the "Charlie bit me" video has become so popular is because people go crazy over the content. They love it so much. It's funny and its so cute. I am not saying that we should not give importance to SEO strategies and techniques. What I am saying is that we must realize that in the end, high volume sustainable traffic to your site is mainly due to rich content.
Oh by the way, if you really like the video I really recommend that you buy the shirt.
Zigfred Diaz is a big fan of the
http://www.zdiaz.com/ charlie bit me craze however this is not what his blog is all about. He writes about several helpful topics including
http://www.zdiaz.com/ How to invest in the Philippine stock market, money management, investments, law and business. Go visit his blog today!
