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Virtual Assistant Marketing Needs Persistence |
By:
Di Chapman |
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Virtual Assistant Marketing Needs Persistence
Di Chapman
The idea behind this article is to give you as many marketing ideas as possible whilst also keeping you clear of scams and other forms of bad marketing.
There is a simple and easy method of marketing that most marketers forget to tell you about.
It is called the Persistence Factor
You may wonder what that is. Well it goes like this:
* On Monday you contact by mail or phone two clients you've not contacted for a while asking how they are and how their consultancy/business is doing. Don't get any heavier than that into the conversation just be pleasant and enquiring
* On Tuesday send that interesting article you cut out of a magazine to any relevant clients with a note that you hope that it is useful
* I say Wednesday for this item but Networking meetings happen on most days of the week. If you get invited go along armed with business cards. Listen to what is being said, take any business cards offered and use the back to make notes on what was said and exactly what they do.
* On Thursday, phone, say, three clients and make sure that the work is going well or the work you did for them was satisfactory - if they say it was, ask for a testimonial. If you need more work, don't forget to ask for it
* On Friday write all this up in your diary. See if you need to contact anyone else this week and make notes for next week. Track any new work you may have got directly from this week's actions.
What you have done there is - apart from the networking meeting - contacted current or prospective clients in a matter of say an hour a day. You have made them remember you and you have 'stirred the pot'.
Now is the really cleaver thing - you keep doing this every week and it will get easier and easier.
Look at your week's diary and see how many people you have contacted. Now multiply that by 48 weeks of the year. The amount of marketing you are doing is huge, yet you are spending a few hours a week doing it. People will come to know your name and the name of your business. They will also know what you do and so your likelihood of getting work grows with every week.
The Icing on the Cake
I intend to give you extra ideas to put into this mix. You can do these instead of your normal half hour daily marketing BUT you will get to reach a whole new group of people.
I have also joined overseas VA forums and made friends there. I spend about 10 minutes a day on forums and take their daily mails.
So back to stage one. Get out that diary or Outlook and write down your marketing task for every day next week. Make sure it is something you are going to enjoy. If you don't like cold calling - don't do it. I hate it.
Many famous people have been people of habit. They have set a time each day to work. They have followed this routine regardless and have produced items we now regard as important. Without a routine and the mindset to keep to that routine you will spend more time and achieve less.
Be Persistent if you want to be a busy VA - once you have started you will be amazed how easy virtual assistant marketing really is.
For support and help for would-be and established Virtual Assistants, make sure you check Di Chapman's free 8 step report at http://www.iceni-it.co.uk/becoming_a_va.htm) Becoming a Virtual Assistant. This site is committed to giving advice and help to http://www.iceni-it.co.uk/) Virtual Assistants
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Article Source: http://www.statssheet.com/articles/article69925.html |
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