|
Is This Outdated Approach Costing You Sales? |
By:
Mark Hall |
|
|
Is This Outdated Approach Costing You Sales?
Mark Hall
The reason you went in business in the first place was to make a profit. Regardless of the amount of success or lack there off, there is a time-tested strategy that's bound to increase your business. Now that I've got your attention let me explain.
We all know customers are the life bread of any business. However, the typical approach is actually annoying to most customers. From the time the prospective customer makes contact with the sales agent he bombarded by sales messages. Our product can do this and that. The prospect actually feels like you piece of meat. He feels uncomfortable and even if he purchases the product he often is filled with buyer remorse. This customer is unlikely to give you repeat business.
There is nothing wrong with putting customers first. However, with the conventional approach you are going against the grain and it will hurt you in the long run. In order assure long term customer relationships you must be committed to running your business in a different way.
There one aspect of humanity that is common to all. It crosses all cultural backgrounds. That is, people are taught from the youngest of age, that you must not take with out giving back. Allow me to illustrate my point.
A study was conducted at Brigham Young University. A professor randomly mailed Christmas cards to perfect strangers. He simply got their information out of the phone book from different cities. He received a flood of cards from people he had never known! The people who received the cards from a complete stranger felt obligated to give back. There is a principle here that you can use to grow your business.
To utilize this principle to grow your business you must ask different questions. When you are about to approach your prospect, ask yourself...how can I truly help this person? What can I do to go beyond the call of duty before he buys? What can I do to induce the feeling of indebtedness toward me and my business? These small changes can make a big difference to your bottom line.
Make sure you give first to your customers. If your customers truly feel you have given to them they will likely do business with you. Don't immediately rush in and tell them all the wonderful things your product or service does. Find out what your customers needs and give to them. Instead of selling your health juice, why not start a newsletter on health living. Include tips and recommendations that lead to a health life. People will read the newsletter and if they get true benefit from your information then they are likely want to do business with you.
You're so close to accomplishing all of your goals. Incorporating this principle will put you that much closer to getting there.
Mark Hall utilized his online marketing skills to get his blog ranked #1 in Google. View his http://www.squidoo.com/vemmabusiness) vemma or http://www.squidoo.com/Toksee1) Toksee site to view his case study report.
|
|
Article Source: http://www.statssheet.com/articles/article69751.html |
|
|
|
|
|
