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Presupposition And Persuasion |
By:
Kenrick Cleveland |
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Presupposition And Persuasion
Kenrick Cleveland
At the core of presupposition is the idea that we can assume a mental position or thought which our prospects or clients must take for granted in order for everything else that we say to make sense without us actually having to name the core concept.
Presupposition is that which must be accepted as true in order to make sense of the sentence. Think about that definition for a moment. If it is that which must be accepted as true, it has to be accepted because you didn't say it. In other words, it's assumed, or presupposed.
The basis of the presupposition is that we want to get to a place where we don't have to say what we want, but that our prospect or client creates in their own mind (with our gentle nudging) what we want them to think.
This is a heady concept. You are going to learn how to talk to someone in ways that you want them to think. They have to assume the core of what you want them to think just in order to make sense of what you're saying.
This gets us closer to getting people to think what it is that we want them to think without us having to say it.
Here's a popular (too popular) use of presupposition: "If we don't fight the terrorists over there, we're going to have to fight them over here."
What's the presupposition there? First, it binds us into thinking we have to "fight them" at all. The second presupposition, even if the first one is accepted, is that if it doesn't happen there, the fight will happen here.
'The great ocean of truth lay all undiscovered before me.' -Sir Isaac Newton
This presupposes that there is a 'truth' that is capable of being discovered.
"How will you be paying for this today?"
This, of course, presupposes that something is being bought and paid for.
Here's an example of how much presupposition exists in the world. It might be a little existential, but it's cool nonetheless. Nouns presuppose existence. What does that mean? Well, it means that a noun, or anything similar, presuppose a level of existence.
What are some examples of how you can you use presupposition in your business?
Kenrick Cleveland teaches techniques to earn the business of affluent prospects using http://www.maxpersuasion.com/ persuasion. He runs public and private seminars and offers home study courses and coaching programs in http://www.maxpersuasion.com/ persuasion techniques.
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Article Source: http://www.statssheet.com/articles/article69667.html |
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