Why Humorous Corporate Gift-giving Works
Rick London
Your career and name are important to you, as is how people perceive you. How many coffee mugs day planners, gourmetgift baskets, and other "expected" corporate gifts have you sent? I can bet too many. And here's why.
Though corporate gift-giving is not the same as massive ppc or other major media advertising, it creates an impact and loyalty that no other type of advertising or marketing can give, that is, if it is done correctly.
Study after study has found that the them or nature of the gift itself is not just important but pertinent. If it is something that does not give the receiver a good feeling about you, the cost or how elaborate the gift is is a moot point. In fact it is a negative point.
Humor is a healer and major corporations know this. They pay big bucks to bring in a humor consultant to teach major executives how to use this tool to motivate each other and employees. It works in the gift-giving arena as well.
Never take humor for granted. It is as important in business as food and water are for life
Giving a humorous corporate gift that that is a theme gift will pack a punch that goes a long way, creating loyalty, word of mouth, and even a community, generally of people who want to know you and where you got the gift.
The proof is in the pooding. Most don't believe it until they do it.
What if you own or are partner or employee of a law firm. For years you have given the same staid gifts to your clients. Why not try a professionally-drawn law-related cartoon on a coffee gift basket. Yes believe it or not there are legal-related themed gourmet coffee gift baskets. We know because we invented them and they are only around $40. We know of others, selling the same gourmet beans as non-cartoon gift baskets for $60-$80 with no personalization. We even personalize the basket for only $2 giving the law firm's name and web address. It includes an oversize coffee mug and four coasters, all with an award-winning law cartoon, five flavors and blends of gourmet coffee from the best farms worldwide. It is high quality and does not sit around like coffee does ground at chains, the staleness hidden with flavors.
If coffee is not your thing, maybe a cartoon wall or desk clock. I prefer the desk clock, it is less expensive, and your name and URL appears in front of them every time they look at the clock. You can do this with coffee mugs, aprons, hoodies, key chains, Christmas ornaments, and so many other gift ideas, all at the best funny corporate gift shops. There are several on the Internet. Ours is the largest but there are many. One advantage I like to ours is that it only charges $2 for the personalization and ships worldwide, and does not inflate shipping costs.
Our manufacturer, 3drose, is one of the oldest and largest powersellers on Ebay, with a 99.4% positive feedback rating and over 11,000 transactions. This is almost unheard of in this day and time at any auction site.
He purveys our products at Amazon.com, Shop.com and many of the other shopping channels. Or you can order from Londons Times Superstore or their own site at 3drose.com. The price is the same The price is the same, great quality and customer service, and lightening-fast worldwide shipping.
There are unique psychological benefits behind giving a gift of laughter that portrays your name and URL. The client or potential client cannot help but feel good every time he/she sees your company name and URL.
Cartoonist entrepreneur Rick London was a psychology major in college and worked in corporate America for many years where he learned some insight into corporate gifts. http://www.LTSuperstore.com/ Business-Theme Personalized Corporate Gifts At LTSuperstore
|
