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Be Confident No Matter How Large Or Small Your Coffee Shop Is |
By:
Karyn Lewis |
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Be Confident No Matter How Large Or Small Your Coffee Shop Is
Karyn Lewis
Does the size of a coffee shop really matter? It really doesn't even though there are plenty of people in the industry that would argue with that statement. While a large coffee shop can hold more people, it also takes more employees to operate. As a result the overhead expenses will increase.
Large coffee shops don't necessarily make more money than smaller ones. They have to pay more for supplies, electricity, the building, employees, and other overhead expenses. They also have to spend a great deal of money to advertise. After all they can't have that large facility being empty - it has to be full of customers.
Customers have other criteria that they are concerned with than the size of the location. People even go to drive up ones if they offer the right elements. They include fast service that is friendly, delicious coffee products, good prices, and a nice atmosphere. All of these things can be found at a small independent coffee shop or a large chain business.
In fact, you will find there are plenty of customers out there that prefer the atmosphere at a small coffee shop. They feel like they get more personal service there. It is often a sense of loyalty as well. They may have been going to that particular location for years. They aren't going to abandon ship just because a bigger coffee shop has opened up around the corner.
Many of the large coffee shops are able to succeed due to being a chain. They are already known in the eyes of consumers as a great place to get coffee. There is also a stigma that comes with visiting such a location for some people. They still have to work to meet the needs of the customers though or they will lose business rapidly.
People don't want to feel crowded, so that can be an issue to address with a small coffee shop. If people want to sit down and enjoy their drinks, it may not be possible due to the small number of tables available. You may be able to find a way to reorganize them though to give more room. Consider more tables for one or two people instead of larger ones as well.
You don't need to have a large coffee shop to be successful in this line of businesses. You do have to strive to offer all of your customers a great experience though. Work hard to offer them the best tasting products out there for a fair price. You also need to concentrate on the areas of customer service and the overall atmosphere of the place.
For small coffee shops, take pride in what you have to offer. Should you decide to expand it needs to be based on your customer base. Don't do it just to have the same amount of space as some other coffee shop. You don't want to have more expenses than you can cover based on your sales.
Karyn Lewis writes about the ups and downs of the http://www.coffeeshopprofits.com/ coffee shop business. Avoid the rookie mistakes many new operators make when they http://www.coffeeshopprofits.com/Buy_a_Coffee_Shop.htm) buy a coffee shop and read more coffee related articles at her site.
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Article Source: http://www.statssheet.com/articles/article67767.html |
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