The Zen Of Greeting Cards
Alexa Ferotina
The sending of greeting cards and Egypt. These, so-called greetings were actuallyhand-written messages of good cheer on papyrus scrolls for New Years, the only day celebrated with such a "card". In the 15th Century, in Germany wood-sculpted New Years cards were exchanged. Later that in that century, paper Valentine's cards were given not just in Germany but all over Europe. It was not until the mid 19th century that the card had evolved into an affordable attractive way to communicate a message on other occasions, and were made on printing presses. In 1840, the postage stamp was created and this served to fuel this industry. The U.S. Post Office found itself delivering about 11 million more letters per year. An artist named John Horsley rendered the first Christmas card in 1843 in London. He had been commissioned by Sir Henry Cole so that he might send it to his friends to spread holiday cheer. The first Valentine card was actually not a card at all, but a message given by St. Valentine to his executioner. He was in prison for secretly performing marriage to military-aged men during the Fall Of The Roman Empire. Claudius felt marriage weakened the soldier and had outlawed it. While in prison, St. Valentine, who was known to have healing powers, allegedly healed the blindness of his jailer's daughter. "From Your Valentine" was a note that St. Valentine scribbled and handed his executioner, also his jailer, right before his death.
It would be another 1600 years before the first valentine card could be traced, and Penny Post made them popular with her publishing her handmade valentine in 1849 which was a fine piece of art, as were most cards in those times. A German immigrant named Louis Prang became known as "The Father Of The Greeting Card Industry" in 1856. He launched his card printing business in Boston in 1856 and these cards are thought to be the first in America to be mass produced and sold. He had perfected the color lithograph process so that reproductions of great artist's renderings could be reproduced inexpensively. Prang marketed to both the U.S and England selling massive quantities of cards, especially Christmas cards. The market then had a long slump from 1989 until 1906 and Prang had already abandoned it. Not long thereafter, the market began to improve again, and greeting card publishers which are now household words such as Hallmark and American Greetings were founded. They were mass produced on a much larger scale than Prang's cards and did not contain the detail or fine art of his creations. Most of the cards were sentimental ones; humor was rarely used.World War 2 helped skyrocket the greeting card industry a thousand fold. American civilians made a concerted effort of sending them overseas to soldiers for any reason; often just to say hello and say safe. It was not until the 1980's that the casual all-occasion (often humorous greeting card appeared). Toward the middle of that decade, Gary Larson's Far Side enhanced that industry even more and Hallmark added a "humor line" to their own inventory. With the invention of the Internet, electronic greeting cards became popular and remain so. Even some of the industry giant jumped into that game. But E-greetings never quite replaced the joy of the paper greeting cards which are still the biggest sellers. At the end of 2008, humor entrepeneur Rick London of Hot Springs, Arkansas, also the founder of the very popular offbeat cartoon, Londons Times, launched Just Funny Greeting Cards which he showcases on the Internet and sells them in boxes of 5, 10, 20 etc. never just one. His theory (and business model) is based on the fact that the cards themselves are unique gifts that are automatically recycled. He sells hmorous greeting cards, note cards, and post cards in small quantities by the box, so that his customer often re-sends to friends and/or family as individual cards, or the whole box as a gift. This has started a whole new niche market of which London founded. London, who has always been fascinated with "the zen of giving" feels that there is a very positive energy in the giving and re-giving of humorous greeting cards. He feels that all-occasion cards, rather than holiday-specific cards, gives the sender a chance to put his or her own creative energy into it, making it have more meaning. He is not against holiday specific cards, he is said to have seen a niche in the the industry that was and is untouched. He uses only his Londons Times Cartoons on his boxes of greeting cards, note cards, and postcards, and they have not other message than the funny cartoon. He feels everyone enjoys purveying humor, and this gives the sender a chance to use the "zen of creativity" and purvey his or her own funny message along with the cartoon, creating more joy than a regular greeting card can offer. So far, he may be onto something. Though his business has only been open for a short while, people are catching on rapidly, and the "zen of recycled gifts" is being made popular by London using the greeting card, note card, and postcard.
Greeting Card Entrepreneur Rick London believes there is a zen and positive energy in selling boxes of cartoon cards rather than single cards. His new JustFunnyGreeting Cards hilarioius greetings site http://www.justfunnygreetingcards.com/ The Zen Of Greeting Cards
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