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How To Write Effective Google Adwords Ads |
By:
Theo McLanahan |
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How To Write Effective Google Adwords Ads
Theo McLanahan
There are some insider secrets to using Google Adwords that can make a huge difference in your ROI - they may even make the difference between being profitable and losing money.
The first thing you need to do is ensure you're targeting the right audience with your ads. Make your ads as exclusive as possible, including the language they're written in (it should be the same one your target audience speaks).
Another step to take is to really make sure that your keyword selection is as refined as possible. A trick to this is placing [brackets] around your keywords. When you do this, your ad will only come up on sites when the visitor has typed in the precise keyword search phrase that you have placed within those brackets.
If it does not appear word for word then your ad does not show up. This way you prevent having to pay a lot of money in commissions for mere browsers to your website. You only want targeted traffic at your site.
You should always have more than one ad running, performing a split test to see which one gets the best results. Once you know which one gets the best clickthrough and conversion rate, remove the lower producing one and replace it with yet another variation. Always be testing.
Once you get your clickthrough working well, you also need to ensure you're tracking your ROI (Return On Investment) for each ad. Adwords doesn't do this for you, but you can integrate it with Google Analytics, which will.
Analytics will let you track conversions from specific ad groups so you can see which groups are profitable, not just getting clicked.
When you write your ads, you should include your keywords in the title and description. When a keyword is in the ad itself, Google highlights it in the results, which can make your ad stand out from the pack.
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Article Source: http://www.statssheet.com/articles/article67620.html |
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