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Choosing A Domain Name To Attract Targeted Customers |
By:
Theo McLanahan |
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Choosing A Domain Name To Attract Targeted Customers
Theo McLanahan
The quickest way to getting eyeballs on your business these days is by establishing an online presence and central to establishing a powerful online presence is choosing a domain name that will attract the right customers.
Somehow, there hasn't been enough emphasis placed on choosing a domain name that attracts the right customers, so allow me to expound on this subject with some tips you can put to immediate use for your next website or blog.
1. Choose A Descriptive Domain
What your website offers should be clear from the domain name. Don't make your potential visitors guess at what they'll find on your website.
eg. If your name is Lisa Barstow and you run a hair salon, get a domain like lisashairsalon.com instead of lisabarstow.com. Unless you already famous, or want to become famous, your own name isn't the best option.
Keep it as short as possible as well. It's easier for your customers to remember and they're less likely to make typing errors when they enter it in their web browser.
2. Get A Domain That Includes Your Keywords
Most websites rely on Google, Yahoo and other search engines for some (or most) of their traffic. If your business's keywords are included in your domain, you're more likely to rank higher in the results.
Taking the time to do some research to find your best keywords, and a domain that includes them, is important. Make sure it still meets the first criteria though - short and descriptive.
Of course, there are other SEO tactics to implement for better rankings, but getting a keyword-rich domain name is the first step towards ensuring your website will be search engine friendly. Avoid using any weird characters like apostrophes and even hyphens in your domain name as this will eventually affect rankings.
3. Must A Domain Name End With .com?
In a word, 'No.' You could very well use .net, .biz, .org or .info as an extension and no one would complain, except that you'll likely regret that decision in the long run. Here's why. Websites ending with any other extension besides a .com usually requires extra marketing efforts to establish credibility because everybody assumes a .com extension to be the standard in domain name branding.
How would you feel if you spend time and money marketing your website and some of those people wound up on your competitor's customer list instead?
In some cases it makes sense to use a different extension, such as a non-profit society using .org, but generally you should stick with .com.
So, don't rush headlong into purchasing a domain name without first taking the time to research keyword phrases that would be a perfect match for your product or service. You can perform this much needed research at websites such as www.wordtracker.com, www.keywordtumbler.com and www.goodkeywords.com. It requires some effort, but acquiring the keyword phrases that are used by prospects and incorporating them into your domain name will pay off handsomely for years to come.
Struggling to get your http://www.netmarketingchaos.com/ internet business off the ground but feel lost in a sea of gurus and products promising the world? Visit the Internet Marketing Chaos blog for a hype-free look at how to run your business, at http://www.netmarketingchaos.com
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Article Source: http://www.statssheet.com/articles/article67613.html |
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