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Why I Love Chain Food Restaurants |
By:
Patricia Farnham |
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Why I Love Chain Food Restaurants
Patricia Farnham
The other day I was out of town for a relaxing day that includes plenty of shopping. I stopped at a restaurant and ordered a chili burger. This is my favorite food and I was really looking forward to eating it. I went to an unknown restaurant that happened to be in the area where I was working.
The chili burger I got was not what I am familiar with. I had been waiting anxiously for it but wasn't impressed by what was delivered to me. The portions at this restaurant were much more than at the one I often frequent. I was expecting the burger to be smothered in delicious homemade green chili that was spicy but not beyond the ability to eat it. I ended up with red chili though that I am sure wasn't homemade.
I left that diner feeling like I had been cheated, I guess I am just spoiled knowing what a great chili burger should be like. I really like going to chain restaurants though as I can get consistent good food, good service, and know what it will all look and taste like. You also know how much food you will be getting. The portions are very different at various locations.
There are many different reasons why people travel in our world. They may have family they haven't seen in a while, have a job that requires it, or they want to check out new places so they take a vacation. People have to eat and when they are away from home they commonly do so at a restaurant. Most feel they can't go wrong if they stick with a type of restaurant that they already know about.
Most chain restaurants are well aware of this fact. They capitalize on it by offering logos that people easily recognize. A child may not know how to spell McDonald's but I guarantee you that even a two year old knows what those golden arches mean when they see them. People associate the quality experiences they have had at such locations and they are willing to repeat them again and again.
This is why so many people interested in starting a restaurant take the chain route. They know the key to success is getting people to walk in the door. If they are part of a restaurant chain that has already established itself as offering quality foods, excellent service, and a terrific overall dining experience they don't have to start from scratch to establish these elements.
Yet being part of a chain restaurant can be detrimental at times too. If another business with the same name is struggling due to poor food, sanitation issues, or even the finding of a foreign object in the food it can adversely affect your particular location as well.
People love to get their money's worth though, and they often feel confident they will get it when they visit a chain restaurant. They may be afraid to take a risk on a new place as it may not be up to their standards. Still, you are encouraged to try a new place from time to time. This way you can expand your experiences and you may find a place you are very impressed with.
Patricia Farnham has a wealth of experience in the http://www.restaurantpitfallsandprofits.com/ restaurant industry. Check out her website to some valuable veteran insights, warnings and advice on http://www.restaurantpitfallsandprofits.com/ownrestaurant.htm) owning a restaurant.
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Article Source: http://www.statssheet.com/articles/article67425.html |
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