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How To Structure Reality |
By:
Kenrick Cleveland |
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How To Structure Reality
Kenrick Cleveland
"I'd rather have a bottle in front of me than a frontal lobotomy." -Tom Waits
Reality consists as much with the structure that's defined as it does with the assumptions we make about that structure. Wow! Just stop everything for a minute and read that again.
Reality is made up as much with the structure that's defined as it does with the assumptions we make about that structure.
The idea behind this one sentence, if you can understand it and put it to use, will skyrocket your ability to persuade as it begins to come out into your behaviors and language.
This is even more powerful when it comes to words, what they imply, what they presuppose. The following truism about persuasion is something that has formed the basis of my work, even before I was able to articulate it in exactly this way: people might believe what they are told, but they'll always believe their own conclusions.
I'm going to say it again: People might believe what they are told, but they will always believe their own conclusions.
You may be able to tell someone something and they may go along with you, but they will believe what they conclude on their own. And part two of that is, and they will form those conclusions as much from what you don't say, as what you do.
I want you to memorize this and live by it. People might believe what they are told, but they will always believe their own conclusions and they will form those conclusions as much from what you don't say, as what you do.
The key then is to learn how to structure what you say such that what you don't say communicates more powerfully than what you do say. This will make people come to the conclusion that you want them to have on their own.
The following is a linguistic category called Spoonerisms. This illustrates the idea that people might believe what they are told but they will always believe their own conclusions. Spoonerism are often thought to be a slip of the tongue but often they are a play on words. The example of 'Go and shake a tower' might be a funny and more subtle way of saying to someone that they smell bad. When you hear 'go and shake a tower' the brain automatically fills in the statement that was unsaid, 'Go and take a shower.'
When 'shake a tower' gets changed to 'take a shower' in your brain, it is all your brain's own doing. I have nothing to do with that. It's your brain's way of making sense of what you're hearing.
When you heard the statement, you did it on your own. So when I say people might believe what you tell them, but they'll always believe their own conclusions, this is what I'm talking about. They will form those conclusions as much from what you don't say, as what you do.
Kenrick Cleveland teaches techniques to earn the business of affluent clients using http://www.maxpersuasion.com/ persuasion. He runs public and private seminars and offers home study courses and coaching programs in http://www.maxpersuasion.com/ persuasion techniques.
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Article Source: http://www.statssheet.com/articles/article67319.html |
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