The Killer Business Opportunity That Ebay Really Offers.
Graham Waite
When Sydney Johnston has a live eBay audience she loves to ask a really easy question. And every time everyone gets it wrong. It has to do with perceptions. Those that work successfully with Internet business are those that can think outside the box.
The road to success online is directly related to your ability to think differently and open your mind to the possibilities.
Sydney Johnston was in on the ground floor with sites like eBay but she has never viewed it like the general public tends to. The question she asks her live audience sounds like a no brainer: "What is eBay?" But, it's a trick question.
She is looking for her audience to gauge their perception as to what eBay can deliver and the majority of people are pretty limited as to their ability to see opportunity.
But that's her point. She wants her audience to see the endless opportunity eBay brings to the table as one of the top five traffic sites on the internet.
She is looking for her students to see eBay as so much more than just an auction site.
Here's how Sydney stumbled onto the real potential of a site like eBay. "I started selling not real rare but a hundred dollars and up books. I accidentally built a list of about 250 serious book collectors and I started sending out emails."
It is the ability to seize opportunity that makes them the succesful enterprenuers of the online age. The know eBay as the door opening not the final transaction of the sales process. Where as the vast majority of people concentrate on a single transaction.
People who understand marketing see it differently and despite the huge numbers that visit the website these people are a tiny minority. The field is wide open and is unlikely to change.
For them eBay is simply the route to the gold which can provide them with a never ending stream of highly qualified customer lists that can be contacted off eBay for years to come.
It's all in the follow up. According to Sydney few people take advantage of this valuable business lead. Most dealers on eBay are happy to sell an item and be done with it.
For the succesful eBay enterpreneur the sale is just the first in a line of transactions of developing a customer relationship.
Successful selling is an exercise in thought association. How does this item relate to other items?
If I sell a set of ruby earrings what goes with that, and would the customer be interested in a matching ring or bracelet.
Successful marketers see that initial transaction as an introduction that requires diligent follow up. What are you going to do differently today to change how you make money on eBay today?
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