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Storytelling For Quick Rapport |
By:
Kenrick Cleveland |
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Storytelling For Quick Rapport
Kenrick Cleveland
You're face-to-face with a new prospect. They know very little about you, about the kind of person you are, and maybe they've got some defenses that you're going to have to overcome before trust can be established.
Stories speed up rapport and trust incredibly. They allow your clients to quickly learn who you are, what's important to you, and that they can really trust you with their business.
Some relationships take a while to unfold. You reveal yourself bit by bit, maybe share a little personal information or brief anecdote about your life. Stories can eliminate that long time period, showing your prospects your true essence in a brief time.
Think of how you get sucked in when you watch a movie. Stories do this to us. They fit into the indirect permissive model not the direct authoritarian model and therein is one of the most significant powers of stories.
In a New York Times and CBS news poll, sixty-three percent of people were found to believe that you must be very careful in dealing with other people.
Another thirty seven percent believe that given the opportunity, most people would try to take advantage of you if they could.
Over one third of the population believes that. One out of every three people thinks you have the interest or potential to try to take advantage of them. And over three fourths of the population believes that you have to be extraordinarily careful when you deal with others.
That's interesting, isn't it? Seems like we are quite distrusting and cynical in our dealins with others.
Here's the strange part: the very same poll asked, 'Of the people you know, what percentage would try to be fair?'
The result was overwhelming. Eighty-five percent of those polled believed the people they *knew* to be fair.
What does this mean? We drastically cut down on distrust when we get people to know us. We can immediately turn up our persuasive powers with our prospects and clients by sharing who we are.
The best way in the world to do that is with a story. All of the sudden we go from almost three-fourths of the people thinking you can't be too careful and well over a third of the people believing that you'd try to take advantage of them if you had the chance to eighty-five percent believing that you would try to be fair with them.
Use a story to let people know who you are and your trustworthiness almost triples.
Kenrick Cleveland teaches strategies to earn the business of affluent clients using http://www.maxpersuasion.com/ persuasion. He runs public and private seminars and offers home study courses and coaching programs in http://www.maxpersuasion.com/ persuasion strategies.
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Article Source: http://www.statssheet.com/articles/article67061.html |
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