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4 Things To Look For In A Freelance Copywriter |
By:
Jason Leister |
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4 Things To Look For In A Freelance Copywriter
Jason Leister
Freelance copywriters are everywhere these days. If you are looking for a good one to help you create your next promotion or help grow your sales, then here are four things to consider. Four traits you want to look for in your next freelance copywriter.
Let's get started...
1. Communication - Successful freelance copywriters are able to take your ideas and communicate them clearly to the market you need to reach. And that means that they should be able to communicate with YOU as well. Without good communication, there's a good chance that your results will be smaller than they should be.
Can your copywriter communicate with you? Can they communicate with your employees? Can they communicate well when things go right and when things go wrong?
Of all of the hiccups I've had with clients in my own copywriting business, the vast majority of them have been a symptom of poor communication.
2. Accountability - If your promotion should fail, will your copywriter accept responsibility for his fair share of the result? Or will his first response be to point the finger at you, your product, your market or your business?
During the interview process, you might consider asking the copywriter about successful projects they've worked on. And be sure to ask them about projects that didn't work out so well. How they speak about the failures will tell you a lot.
3. Marketing Mindset and the Ability to SELL - The bottom line is, any freelance copywriter who is successful knows how to sell. What you're looking for is a freelance copywriter who is able to take a product and position it in the best possible light for your prospects. After all, that's really what this is about. Selling your stuff.
So you want to get a pretty clear idea about their selling skills or selling experience. One of the quickest ways to do that is simply to pay attention to how they sell YOU on becoming a client.
4. Writing Skills - Of course your freelance copywriter needs to be able to write. But in the bigger scheme of things, it's probably one of the least important skills when compared to the ones earlier in this list.
Who wants to work with a writer who is a jerk, who can't accept responsibility, who can't sell, who can't even communicate? That's not a recipe for a profitable relationship.
Hiring a freelance copywriter can be one of the best investments you make in your business. Just get the information you need to make the best decision for your business and your needs.
Jason Leister is a freelance copywriter and founder of http://copywritercatalog.com/ Copywriter Catalog: THE source for helping entrepreneurs find the right freelance copywriter, with the right skills, at the right price.
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Article Source: http://www.statssheet.com/articles/article67008.html |
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