Hot Tips To Generate Profitable Information Products! Part Ii
Steve Beck
In Part I, I told you why electronic information found online is better than a book from a bookstore. New business owners are surprised to discover how easy it is to sell information products - it's an extraordinary way to make money online! In this article, I'll give you five tips to help you generate profitable info products.
Tip 1: Consider what your customers are giving, and what they expect in return.
Your customer is making a trade, his money for your knowledge. Make it easy by offering your customers something truly special. E-books on making money are always popular, and many customers are willing to pay $47 for an e-book that explains how to make $4700, save $4700, or keep $4700 more of their income away from the tax-man.
Your customer would probably trade $47 for information which clearly explains how to do something, saving them two days of frustration. On the other hand, they probably don't want to spend $47 on cute stories about my children or recipes for chicken. Offer them something of value - give them a real deal!
Tip 2: Clearly Explain the Benefits of Your Product
Will the information in your product:
make people money?
save their money
save more money for retirement
save people pain (physical, emotional or financial)?
Tell your customers exactly how your product will help them in ways they can understand, and your sales will soar!
Tip 3: Break It Down For Them
If you have a 150 page ebook, consider breaking it up into three 50 page ebooks. Everyone likes to get more value and it feels more satisfying to get three different ebooks rather than one fat one. It feels like you are getting more for your money.
Tip 4: Add enough bonuses to make the purchase a "no-brainer"!
After you create an information product, go out an find about 5 to 6 related products that you can offer as bonuses. If I am buying a $47 ebook and you offer me $500 in downloadable bonuses, it makes the buying decision very easy. I recommend downloadable bonuses because they are easy to deliver and don't cost you anything. This is also a good excuse to get their email for your owner's list - you need their email to deliver their bonuses.
Tip 5: Sell to Existing Clients First
Many online business owners spend countless hours pursuing new clients. Meanwhile, existing clients may fall by the wayside. Don't let this happen to you! You already have a loyal client base; now, it's time to reconnect with them.
Your existing customers are part of your niche. Go ahead, ask them what they want. You'll be surprised at the answers, and they will feel honored that you took the time to ask. Once you know, start to create products that fill their needs, the needs that they identified themselves. In no time, you'll be the expert in your field!
Stephen Beck teaches 7 simple repeatable steps to beginning a
http://www.familyebiz.com/ Christian Home Based Business. For a free CD explaining these steps, visit
http://www.familyebiz.com/ Start Home Business immediately.
