'another Part Of Me': Persuasion In Parts
Kenrick Cleveland
'A part of me really wants to buy your product.' What does 'a part of me' mean? When someone says, 'well, part of me wants this, but another part wants that', what is that person talking about? Well, one thing is, this is a way for us to talk about our experiences.
What you need to consider, however, is that the words we speak are things, actual, tangible things, as real as the computer keyboard I'm typing on and the papers on my desk.
People fractionalize themselves into subsections when they have to say or do something that might be hard for them or a little uncomfortable. If this part of them doesn't want your product or service, it's that entity that is making the decision and not them, taking the responsibility away from them.
Whenever I hear a person saying they have a 'part', I pretty well darn near jump for joy because I know that they are fractionated inside and I can seize control of one or many of those parts and make it do whatever I want for the most part.
Some alternate names for 'part' are 'the unconscious', 'my psyche', 'my ego', 'a deeper part of who I am'. . .All of these indicate 'part' and in my mind I know I am going to make contact with that part specifically, because obviously it speaks to this person.
For purposes of persuasion, parts are, for the most part, outside of people's awareness. When they surface, you can add on to it, and expand that part, you can add or subtract power from it, maybe even giving more power to that part, power your prospect never intended it to have.
To the same end, you must be careful that you don't split yourself into lots and lots of parts or you risk running the same things on yourself.
A part is a frame, a frame that lives autonomously for the individual who calls it. You can create a part within someone else by naming it and identifying it. Naming and identifying is key here. If we name a part, we give that part power. And if we frame that part through the way in which we talk about it, we're in control of that part to a large extent.
We can gain tremendous leverage from parts by assigning an objection to that part and then assigning another part to overcome the objection creating an internal conflict which we can then blend and water down to balance out the objection.
We can pit parts against each other. We can have senior parts, we can have junior parts, we have an all knowing part, a part that connects directly to God, we can have parts that resolve things, we can have negotiator parts, we can have all kinds of parts, we can have persuader parts.
I have a part of me that excels in persuasion. I hope you will too soon if you don't already.
Kenrick Cleveland teaches techniques to earn the business of wealthy prospects using http://www.maxpersuasion.com/ persuasion. He runs public and private seminars and offers home study courses and coaching programs in http://www.maxpersuasion.com/ persuasion techniques.
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