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Overlook This Crucual Element And Your Sales Will Suck! |
By:
John Tanner |
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Overlook This Crucual Element And Your Sales Will Suck!
John Tanner
A recent surge in internet marketing and copywriting has introduced thousands of new products and services to the average consumer. While many of these goods are prefaced with a spectacular sales letter claiming amazing benefits, a number of today's online products are quite disappointing. As a result, consumers are becoming more cautious in their purchases, opting for online wares that have been proven effective. Well written sales copy that draws on the readers' personal feelings and experiences is the foundation to effective copywriting, but the key to turning your readers into consumers is to prove that your product really does what your sales letter states.
But how?
How do you prove your product will do what you claim it will, without stopping your copy dead in its tracks?
User reviews and testimonials. Effective copywriting is not as difficult as it may sound. Incorporating proof of your product's worth into your ad copy with positive user reviews, recommendations, relative research, and other valuable information is the easiest way to build confidence in your product. There are many different ways to use testimonials and endorsements within your sales letter. The following tips will guarantee that your copywriting efforts are successful.
1. Always provide your readers with access to the source of your testimonial or endorsement. If a reader can gain more knowledge about the business or individual promoting your product, they are generally more apt to trust their opinion.
2. Use a video or audio case study for a more powerful effect. Actually hearing the product or service talked about has an extra effect of credibility. There are some fantastic software products that make adding a video or audio to your sales copy easy.
3. Use a picture of the endorser or person giving the testimonial. This adds an extra human element to the endorsement.
Relate personal experience. Readers appreciate genuine and sincere copywriting. Your personal experiences not only make you and your product more approachable, these firsthand accounts are one of the best ways to create trust and credibility with your reader.
Copywriting efforts promoting pet training products, for instance, could discuss your personal experiences with training and the problems you encountered before you discovered the product or learned the tricks that you provide. Many of your readers may have similar struggles and will easily relate to your accounts, making your ad copy more effective. Stories that recount your personal experiences can be entertaining and can tie directly into the product you are promoting.
Just the facts. Provide your potential customer with factual proof. Statistics, data, numbers, etc are all excellent copywriting and sales tools to prove your case. However, when using facts, it is important to follow a few guidelines:
- Make sure the information is relevant. Using the sales copy example above with the dog training product, simply stating that you've successfully trained more than 100 dogs using your unique training may not be relevant enough. However, data that includes how long it took to train the dogs, how old the dogs were and the number of accidents the dogs typically had with your training tips compared to the number of accidents a dog has without your training tips is relevant. Now readers can compare the information and see a real benefit.
- Add visuals to your ad copy. The honest truth is that many people don't read on the web, they skim. If you can get your proof across by inserting a few graphics into your copywriting, you're ahead of the game. Fortunately, there are wonderful tools right into your word processing software or web design software. Here are just some of the visual tools you can use to prove the strength of your product or service:
* Photos or videos of the product in action. Show them it works!
*Create tables to display comparison data in an easy to read format.
* Charts and graphs display statistics in an easy to digest manner
- Comparing the product or service you provide with similar items available can be a powerful way to prove the value of what you are promoting. Graphical interpretations, video clips, and other copywriting tools can be used to communicate the benefits of your product to the reader, showing how it works better than those from the competition.
Credibility counts. One last excellent copywriting tool to add believability to your sales copy is to include information that adds credibility. You can add credibility to your copy by answering any of the following questions:
- What awards and achievements has your product has earned.?
- How many years has the company been in business?
- Has your product been covered by any news networks, magazines, or newspapers?
- Are there any publications, especially bestsellers, relating to the product?
- Is the company supported by any noted individuals, particularly actors, musicians, or athletes?
- Are there respected reviews or opinions available?
The most powerful and effective copywriting makes use of all the various tools available to not only promote and discuss the product, but to prove to the reader that this product is worthwhile and, without a doubt, far beyond any expectations. Successful copywriting resolves any skepticism or doubt in the reader's mind through powerful sales copy that proves, rather than convinces.
Are your ads and http://www.scribejuice.com?articles) sales letters working against you? Stop sabotaging your http://www.scribejuice.com?articles) copywriting with response-killers. See how ScribeJuice can help!
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Article Source: http://www.statssheet.com/articles/article65490.html |
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